All Reebok articles – Page 7
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News briefs
Reebok appoints new VP of creative direction
Reebok has appointed Kerby Jean-Raymond, a Haitian-American fashion designer, to the position of vice president of creative direction, in replacement of Karen Reuther. He will be working with the product, global marketing and development teams. He will also join Reebok’s senior management, which reports to the brand’s president, Matt O’Toole. ...
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News briefs
Reebok to release a plant-based running shoe
In October, Reebok will be releasing the Forever Floatride Grow, a running shoe with uppers derived from eucalyptus trees, midsoles from sustainably cultivated castor beans, sock liners from bloom-algae foam and outsoles from plant rubber. According to Footwear News, the U.S. Department of Agriculture (USDA) has conferred some sort of ...
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News briefs
Reebok partners with Maison Margiela
The French luxury fashion house Maison Margiela and Reebok have started to develop a joint product line, and the partnership is “set to span several seasons,” the companies say. The first products are scheduled for a launch on Sept. 22 in the spirit of “the cyber-industrial revolution” at the Maison ...
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Article
Reebok is giving the public a say in production
Reebok has introduced an internet platform through which consumers from all over the world can determine the fate of the company’s new sneaker designs. The first design is actually a redesign, the “Bee Keeper” Classic Leather, by Emily Gibbemeyer and Alex Chou. Called First Pitch, the new internet platform was ...
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News briefs
Venum will replace Reebok as UFC apparel provider
Venum, a French manufacturer of clothing and accessories for combat sports, will replace Reebok as the new outfitting and apparel partner of the Ultimate Fighting Championship’s (UFC) mixed martial arts promotion starting in April 2021. The contract has been brokered by IMG. The financial terms of the deal have not ...
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ArticleReebok breaks with CrossFit, whose founder quits
Greg Glassman, who co-founded CrossFit 20 years ago, announced his retirement as its chief executive, after attracting strong criticism for tweeting ”It’s Floyd-19” in reaction to a tweet from the Institute for Health Metrics and Evaluation, which said that racism and discrimination are “critical public health issues.” He resigned from ...
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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ArticleAdidas fell by 19% in Q1, sees Q2 down by over 40%
The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is expecting ...
