All Reebok articles – Page 6
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News briefs
ABG may lose its rating if it delays its IPO
Standard & Poor’s indicated that it may downgrade its ratings for the Authentic Brands Group (ABG) if it delays its planned public offering, which would help it to finance its €2.1 billion acquisition of Reebok, or if the IPO would lead the institutional investors that have been sponsoring its expansion ...
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ArticleAdidas sells Reebok to ABG for up to €2.1bn
Adidas announced on Aug. 12 that it has entered into a definitive agreement to sell Reebok to the Authentic Brands Group (ABG) for a total of up to €2.1 billion. The majority will be paid in cash at the time of closing, which is expected to occur in the first ...
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ArticleAdidas takes hit in China but raises guidance after a strong Q2
Adidas raised its guidance for full-year sales and earnings as revenue growth continued to accelerate in the second quarter despite the impact of Covid-19 lockdowns in the Asia-Pacific region, industry-wide supply chain challenges and the geopolitical situation. The more optimistic view came even though the company’s sales in China took ...
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News briefs
Report: ABG and Wolverine are no longer bidding for Reebok
The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...
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Article
Adidas shortlists five candidates for Reebok’s takeover
Adidas has drawn up a shortlist of five candidates for the acquisition of Reebok, according to Reuters, asking them to submit their bids by August. The only strategic investor on the list is Wolverine Worlwide, owner of Merrell and some 15 other shoe brands. It has reportedly proposed to take ...
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News briefsReebok collaborates with Danielle Guizio on a Club C style for women empowerment
Reebok has teamed up with Danielle Guizio on a new iteration of the iconic Reebok Club C silhouette, inspired by women empowerment. It is the first collaboration between Reebok and the New York-based women’s wear designer as well as Guizio’s commencement in athletic footwear. The re-imagined Club C silhouette, which ...
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Article
Reebok releases update on its commitments for inclusion
Reebok has unveiled details on the progress it made over the past year in its commitments to fight racism and to promote diversity and inclusion. Progress is listed based on five pillars: Human Rights Award, Product with Purpose, BOKS re-focus, Talent Practices, and Change Management. Over the past year, Reebok’s ...
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News briefs
Wolverine and ABG reportedly bid jointly for Reebok
Wolverine Worldwide has joined forces with the Authentic Brands Group (ABG) to make a bid worth “slightly more than” $1 billion for the takeover of Reebok, according to The New York Post. ABG’s current assets include Sports Illustrated as well as sports brands like Airwalk, Prince Sports and Volcom. The ...
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Article
Reebok is seen reaching Ebitda of €200m by 2025
The Adidas Group has asked prospective buyers for the Reebok business to submit a first round of bids next week, according to Reuters, based on a projection that its sales will grow at an annual average rate of 10 percent in the next years, generating Ebitda of at least €200 ...
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News briefs
Reebok releases the animal-free Nano X1 Vegan
Reebok is introducing the Nano X1 Vegan, a new sneaker that builds off from the Nano X1 launched earlier this year. The Nano X1 Vegan is an animal-free, United States Department of Agriculture (USDA) Certified Biobased Product featuring a minimum of 40 percent bio-based materials. The shoe is made up ...
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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News briefs
Reebok hires New Balance veteran Portia Blunt as VP of apparel
Without waiting for a new owner, Reebok has announced the appointment of Pertia Blunt as its new vice president of apparel, replacing Barbara Ebersberger who is now with the Adidas brand. Blunt has been with New Balance for 13 years, serving most recently as director of apparel operations. She was ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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Article
Will Reebok become black-owned?
Reebok would become the first major black-owned athletic footwear and apparel brand if the African American rap music mogul Percy Rebert Miller, also known as Master P, and a former two-time NBA All-Star, Baron Davis, succeed in their reported bid. According to reports in the ESPN sports network and Forbes, ...
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
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News briefs
Adidas confirms options for Reebok
Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale ...
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News briefs
Report: JP Morgan looking for Reebok’s new owner
Indicating that the sale of Reebok may only fetch around $1 billion for the Adidas Group, The New York Times reports that it has retained JP Morgan Chase to assist in the process. That would be a big discount on the $3.8 billion that Adidas had spent in 2006 to ...
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News briefs
Reebok partners with Heelys on shoe collection
Reebok and Heelys, one of the companies owned by Sequential Brands, have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will be available both ...
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ArticleAdidas may offload Reebok by March
Naming Anta Sports Products and VF Corp. as potential buyers for the brand, Germany’s usually well-informed Manager Magazin reports that the Adidas Group is planning to sell its Reebok division by next March. A spokesperson for the group said the company has a policy of not commenting on press rumors, ...
