All Reebok articles – Page 2
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News briefsReebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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News briefsAuthentic signs licensing partners for Ted Baker
Authentic Brands Group has announced that it has signed three foundational licensing partners for Ted Baker in the US and Canada.
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News briefsFocus Brands and Authentic partner for Reebok outerwear in UK, Europe
The brand licensing division of Sri Lanka-based Hela Apparel will design, manufacture and distribute Reebok-branded outerwear products in the UK and Europe.
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News briefsAuthentic Brands Group hires GM for Africa
Source: Authentic Brands Group Warren Bowers, General Manager Africa Warren Bowers, a 25-year veteran in the fashion, outdoor and sports sectors, has joined Authentic Brands Group as General Manager of the company’s Africa region. In this newly created position, Bowers will oversee Authentic’s expansion across the continent ...
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News briefsReebok introduces new racquet sports shoe
Reebok is returning to the racquet sports courts, utilizing its extensive knowledge of the training footwear market as well as its rich history on the tennis court. The brand announced that the Nano Court is designed to be the ultimate performance shoe for sports such as pickleball, padel and tennis. ...
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News briefsReebok’s custom kicks for your avatar
Reebok has introduced the “digital shoe experience” we reported on back in December. Reebok Impact, as the service is called, will imprint digital Reebok sneakers with an image, for your metaverse avatar to wear. You send by direct message (DM) whatever image you choose to @reebokimpact on Instagram and receive ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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News briefsReebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsMarks & Spencer adds Puma and Reebok to its brand offer
British retailer Marks & Spencer (M&S) has announced that Puma and Reebok are joining The Sports Edit, its dedicated sportswear platform on M&S.com. More than 140 products from the two brands will be added to M&S.com throughout February and March. Reebok will be available on M&S.com from February, with Puma ...
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News briefsAuthentic Brands Group partners with SHG to expand Reebok in UK and Ireland
Authentic Brands Group (ABG) has forged a collaboration with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the handling of the Reebok brand in the UK and Ireland. Under the agreement, SHG will produce and distribute Reebok-branded football and basketball team training gear, uniforms, sportswear, training ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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News briefsNew executive appointment for Reebok Europe and Reebok LTD
Source: NGG Markus Kleber New Guards Group (NGG) announced the appointment of Markus Kleber as Senior Vice President, General Manager of Reebok Europe and Reebok LTD. He will lead the business strategy and oversee all functions of Reebok Europe and Reebok LTD. Kleber joins NGG from Adidas, ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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Infographics & DataSportswear websites ranked by visitor age group
Which UK sportswear retailer website gets the most visits from Gen Z? What about Millennials? And which is the most popular sportswear retailer website for those over 65? Our infographic shows how online shopping tastes change with age.
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News briefsAuthentic and Sakar form partnership for Reebok
Authentic Brands Group and New Jersey-based electronics company Sakar International have partnered to develop a range of sports and training equipment for Reebok. Under the partnership, Sakar International will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics such as audio, tech and ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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News briefsReebok honors 50 years of hip-hop with new collection
As part of its Human Rights Now! Collection, Reebok is celebrating Hip-Hop’s 50th anniversary by showcasing apparel and footwear that pays tribute to the pioneers of the genre and its culture. The collection features the work of Hip-Hop photographer Joe Conzo and artist Rich Tu, and also donates $35,000 to ...
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News briefsReebok Basketball announces first endorsement deal under Shaq’s lead
Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...
