All Reebok articles – Page 5
-
News briefs
Wolverine and ABG reportedly bid jointly for Reebok
Wolverine Worldwide has joined forces with the Authentic Brands Group (ABG) to make a bid worth “slightly more than” $1 billion for the takeover of Reebok, according to The New York Post. ABG’s current assets include Sports Illustrated as well as sports brands like Airwalk, Prince Sports and Volcom. The ...
-
Article
Reebok is seen reaching Ebitda of €200m by 2025
The Adidas Group has asked prospective buyers for the Reebok business to submit a first round of bids next week, according to Reuters, based on a projection that its sales will grow at an annual average rate of 10 percent in the next years, generating Ebitda of at least €200 ...
-
News briefs
Reebok releases the animal-free Nano X1 Vegan
Reebok is introducing the Nano X1 Vegan, a new sneaker that builds off from the Nano X1 launched earlier this year. The Nano X1 Vegan is an animal-free, United States Department of Agriculture (USDA) Certified Biobased Product featuring a minimum of 40 percent bio-based materials. The shoe is made up ...
-
News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
-
News briefs
Reebok hires New Balance veteran Portia Blunt as VP of apparel
Without waiting for a new owner, Reebok has announced the appointment of Pertia Blunt as its new vice president of apparel, replacing Barbara Ebersberger who is now with the Adidas brand. Blunt has been with New Balance for 13 years, serving most recently as director of apparel operations. She was ...
-
ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
-
News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
-
Article
Will Reebok become black-owned?
Reebok would become the first major black-owned athletic footwear and apparel brand if the African American rap music mogul Percy Rebert Miller, also known as Master P, and a former two-time NBA All-Star, Baron Davis, succeed in their reported bid. According to reports in the ESPN sports network and Forbes, ...
-
Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
-
News briefs
Adidas confirms options for Reebok
Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale ...
-
News briefs
Report: JP Morgan looking for Reebok’s new owner
Indicating that the sale of Reebok may only fetch around $1 billion for the Adidas Group , The New York Times reports that it has retained JP Morgan Chase to assist in the process. That would be a big discount on the $3.8 billion that Adidas had ...
-
News briefs
Reebok partners with Heelys on shoe collection
Reebok and Heelys, one of the companies owned by Sequential Brands, have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will be available both ...
-
ArticleAdidas may offload Reebok by March
Naming Anta Sports Products and VF Corp. as potential buyers for the brand, Germany’s usually well-informed Manager Magazin reports that the Adidas Group is planning to sell its Reebok division by next March. A spokesperson for the group said the company has a policy of not commenting on press rumors, ...
-
News briefs
Reebok appoints new VP of creative direction
Reebok has appointed Kerby Jean-Raymond, a Haitian-American fashion designer, to the position of vice president of creative direction, in replacement of Karen Reuther. He will be working with the product, global marketing and development teams. He will also join Reebok’s senior management, which reports to the brand’s president, Matt O’Toole. ...
-
News briefs
Reebok to release a plant-based running shoe
In October, Reebok will be releasing the Forever Floatride Grow, a running shoe with uppers derived from eucalyptus trees, midsoles from sustainably cultivated castor beans, sock liners from bloom-algae foam and outsoles from plant rubber. According to Footwear News, the U.S. Department of Agriculture (USDA) has conferred some sort of ...
-
News briefs
Reebok partners with Maison Margiela
The French luxury fashion house Maison Margiela and Reebok have started to develop a joint product line, and the partnership is “set to span several seasons,” the companies say. The first products are scheduled for a launch on Sept. 22 in the spirit of “the cyber-industrial revolution” at the Maison ...
-
Article
Reebok is giving the public a say in production
Reebok has introduced an internet platform through which consumers from all over the world can determine the fate of the company’s new sneaker designs. The first design is actually a redesign, the “Bee Keeper” Classic Leather, by Emily Gibbemeyer and Alex Chou. Called First Pitch, the new internet platform was ...
-
News briefs
Venum will replace Reebok as UFC apparel provider
Venum, a French manufacturer of clothing and accessories for combat sports, will replace Reebok as the new outfitting and apparel partner of the Ultimate Fighting Championship’s (UFC) mixed martial arts promotion starting in April 2021. The contract has been brokered by IMG. The financial terms of the deal have not ...
-
ArticleReebok breaks with CrossFit, whose founder quits
Greg Glassman, who co-founded CrossFit 20 years ago, announced his retirement as its chief executive, after attracting strong criticism for tweeting ”It’s Floyd-19” in reaction to a tweet from the Institute for Health Metrics and Evaluation, which said that racism and discrimination are “critical public health issues.” He resigned from ...
-
Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
