All articles by Regina Henkel
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
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ArticleFESI: ‘Our members are committed to staying the course’
Secretary General Jérôme Pero explains how FESI works to turn EU sustainability and digital policies into workable solutions.
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C-Suite InterviewIntersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
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Article3D-printed Nike Air Max 1000 sells out at launch
Nike steps into a new era with its first fully 3D-printed sneaker, blending heritage design with advanced additive manufacturing.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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ArticleOakley: ‘We see a stronger interest from younger consumers’
Oakley’s Harry Cockburn discusses the brand’s growth across apparel, snow sports and lifestyle, focusing on innovation, athlete collaborations and market expansion.
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ArticleSustainable footwear: Running shoes that leave no footprints
How can running shoes be more sustainable? For example, by switching to bio-based and recycled materials, offering repair services, and ultimately setting up a complete recycling system. These running shoes are on their way.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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ArticleWorldly explained, part 2: Supply chain knowledge is key
Worldly’s Chief Growth Officer explains the impact of the new political situation on sustainability efforts.
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C-Suite InterviewWorldly explained: The Higg Index, Cascale and measuring environmental impact on a product base
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
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ArticleThe 2025 sustainability agenda: What brands should have on their radar
The EU’s sustainability agenda will continue to be at the heart of many companies in the sports and outdoor industry. We’ve outlined the key developments.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleFrom DTC subscription to wholesale: Why Fabletics Europe is expanding its strategy
The DTC-only Californian activewear brand Fabletics is reaching the limits of organic growth in Europe.
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ArticleBliz Eyewear launches rebranding after EssilorLuxottica takeover
Bliz Eyewear, a Swedish sports eyewear brand, has been part of the EssilorLuxottica Group since January 2024. At ISPO Munich 2024, the label introduced its new look, part of a comprehensive rebranding.
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C-Suite InterviewMargit Gosau, Sport 2000: There’s a modest resurgence of the traditional sports retailer
What is the current state of the sports retail sector, and what are retailers’ expectations for the year 2025? Margit Gosau, provides her point of view.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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C-Suite InterviewHead: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
