Retail & Distribution

​Carl Sterner sets up Shimano’s new fishing organization for the Nordics

2020-08-12T18:59:00

Shimano has appointed Carl Sterner to build and lead a new sales organization for its fishing tackle products in Denmark, Sweden, Finland, and Norway. It will be based in Uppsala, Sweden. Sterner was previously responsible for the hunting and wilderness segment in Sweden at XXL, the big Nordic sporting goods ...

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