Retail & Distribution

New Balance’s new store in Boston features innovative retail concept

2023-02-20T08:19:00

New Balance

New Balance has opened a new retail location at 124 Newbury Street in the U.S. city of Boston. The store’s retail concept is “built to put people, not products, at the center of the consumer experience,” said the brand. The store, designed around central seating, is supposed to encourage customers ...

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