Retail insights from the sporting goods industry – Page 163
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Article
Adidas thrives in Europe
The buzz around the Three Stripes remained vibrant in the last months, and the Adidas Group reported a few days ago buoyant quarterly sales, with rapid expansion in Europe – albeit aided by outsized marketing investments that hit profits.The company's sales in the fourth quarter of 2015 were up 15.4 ...
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Article
Adidas hails its “comeback”
The Adidas Group's performance last year marked what managers described as a remarkable comeback, after enduring a slump in golf and Russian sales and the perceived sluggishness that caused jitters among investors two years ago.Herbert Hainer, the company's outgoing chief executive, said that the new impetus was supported by a ...
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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News briefs
Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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Short stops
Under Armour is opening a two-story Brand House at Walt...
Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors
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News briefs
Vaude, the German outdoor brand, has teamed up with Commerce...
Vaude, the German outdoor brand, has teamed up with Commerce Connector to lead consumers from its website to physical stores in Germany. From August, the Vaude website will tell consumers which nearby store has the product they want to buy, along with detailed information about the store's location and opening ...
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News briefs
Decathlon is opening its fourth store in downtown Paris on...
Decathlon is opening its fourth store in downtown Paris on April 6. Located at the crossroads of four major public transportation lines and measuring 4,600 square meters, it will be its largest urban store, employing 60 people. In an original move, it will allow only 19 seconds for candidates to ...
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News briefs
Dutch media reported earlier this week that Decathlon intends to...
Dutch media reported earlier this week that Decathlon intends to open a store in the Vroom & Dreesman (V&D) building in the center of The Hague, along with other city center stores in former V&D stores in Amsterdam and Utrecht. The V&D department store chain, an emblematic Dutch retailer with ...
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Short stops
21sportsgroup, the German online sports retailer, has opened its first...
21sportsgroup, the German online sports retailer, has opened its first 21run.com brick-and-mortar store, located in Munich and specializing in running
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Article
A trio will run Adidas’ women’s segment
Creating two new positions, Adidas has named Nicole Vollebregt as global head of women's and Kerry Speake as global women's creative director. They will both work from Adidas America's office in Portland, Oregon. It has also retained Christine Day, who served as chief executive of Lululemon Athletica from 2008 to ...
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Article
Adidas raises guidance after buoyant year
The Adidas Group has upgraded its guidance for this year after it surpassed its targets for sales and earnings in 2015. About three weeks ahead of the scheduled publication of its annual results, the company said its turnover amplified by 16 percent to €16.9 billion last year, which was an ...
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Article
Adidas wins key court case against Skechers
The federal district court of Portland, Oregon has issued a preliminary injunction against Skechers USA, ordering the company to stop selling its Onix, Relaxed Fit Cross Court TR and Supernova running shoes, saying that Adidas would otherwise suffer irreparable damage. Skechers pointed out that it had already discontinued sales of ...
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News briefs
Adidas has hired Dan Near as its new head of...
Adidas has hired Dan Near as its new head of Adidas Hockey for Adidas Group North America. He will report to Michael Rossi, general manager of Adidas Group Canada. Near joins from the National Hockey League (NHL), where he has worked for ten years. In addition to his background and ...
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News briefs
Adidas' three stripes got a big favor from the European...
Adidas' three stripes got a big favor from the European Court of Justice, which said that “Adidas may oppose the registration, as a community mark, of parallel stripes placed on the side of sports shoes.” The Office of Harmonization in the Internal Market (OHIM), which registers trademarks for the European ...
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News briefs
Adidas continues to sign new sponsorship deals in the U.S....
Adidas continues to sign new sponsorship deals in the U.S. It has inked a five-year contract to supply athletic footwear, apparel and accessories to the students of Northern Kentucky University competing in 17 sports through the 2020/21 season. The Big a is also taking the place of Nike as exclusive ...
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News briefs
Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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News briefs
After a positive experiment in London last year and a...
After a positive experiment in London last year and a more recent one near its head office in Lille, Decathlon is opening a small “Connect Store” with an internet kiosk to access its online store in the center of Munich, says an executive of the company, confirming a report in ...
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News briefs
Grifone is marching ahead with an ambitious retailing program. The...
Grifone is marching ahead with an ambitious retailing program. The Spanish outdoor and ski brand has opened a second store in Barcelona. The first one, which began operations last spring, is located across from Vèrtic, the well-known outdoor retailer. Prior to that, Grifone opened two other stores last year: a ...
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News briefs
Nike has opened its largest Asian Jordan store in Hong...
Nike has opened its largest Asian Jordan store in Hong Kong, emulating the design of the Jordan store in Chicago. The brand is also getting ready to open an 850-square-meter Nike flagship in the center of Paris, located in the renovated and expanded Forum des Halles. Contrary to some press ...
