Retail insights from the sporting goods industry – Page 2
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News briefsDeichmann takes media planning in-house
Europe’s largest shoe retailer has pulled media planning from its long-standing agency and handed it to an AI operating system.
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ArticleFabletics opens largest European store at Berlin’s KaDeWe
The 160 sq m Berlin flagship is part of a 40-store plan for 2026, split between the US and international markets.
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News briefsDick’s to host 100 Lids shop-in-shops by late summer
Dick’s Sporting Goods is installing dedicated Lids licensed headwear shops in more than 100 of its US stores.
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News briefsSport 2000 turns 60. Expertise as competitive strategy
Six decades on, Sport 2000 sharpens its case for specialist sports retail with new formats and a clearer brand identity.
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ArticleOne in five Hervis stores to close in 2026
Austria’s Hervis is closing 17 stores and has sold all 43 international locations — six months after new owners took over.
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ArticleShoptalk Europe 2026 wrap-up: AI and agentic commerce
The Barcelona event drew 4,500 leaders. Key takeaways on AI adoption, consumer trust and discovery-led commerce.
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News briefsWorld Cup kit in 20 minutes: Sports Direct partners with Zapp
Zapp says 78% of football orders arrive within 90 minutes of kick-off, outside store hours. Sports Direct wants that demand.
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News briefsA World Cup boost? German retailers expect little
Germany’s retail federation polled 400 companies: only sports and food retail expect a real impulse from the overseas event
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ArticleGerman sports retail: three models, one outcome still open
What Decathlon, Intersport and Sport 2000 are each building isn’t just store networks. It’s three different theories of what sports retail is for.
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OpinionWhy sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
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News briefsadidas takes the World Cup to Nordstrom
The 35-store deal spans eight US host-city markets, with immersive installations in New York and Seattle running through late July.
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ArticleWhy Oner Active is opening in NYC, not London
The British activewear scale-up signs its first-ever store lease: in Manhattan’s NoHo, not its home market
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News briefsScotland’s back: JD Sports celebrates with adidas
JD Sports and adidas celebrate Scotland’s first World Cup in 28 years with a campaign fronted by Ally McCoist and current squad stars.
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News briefsSports Direct launches World Cup 2026 retro campaign
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window
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News briefsSports Direct opens first Nordic store in Helsinki
Frasers Group launches a 30,000 sq. ft store in Helsinki – its first Sports Direct in the region since acquiring XXL in 2025.
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News briefsLidl’s Crivit adds a second elite ambassador
Following Steffi Graf, Lidl adds Giroud to Crivit’s ambassador roster — a second high-profile signing for its house sportswear label in 2026.
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News briefsDecathlon’s archive is now a product line
Fifty years of back catalog, three capsule launches, and a fleece you can pass to your kids: Decathlon is selling its own history.
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News briefsHainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
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ArticleSkechers’ global store surge makes the case for physical retail
Three openings in five months reveal Skechers’ push toward company-owned DTC retail and a clear argument for physical stores.
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ArticleMargit Gosau: AI will make specialty retail more human
Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.
