Retail

Nike had four years. USMNT jerseys sold out anyway.

By 2026-06-30T11:32:00

nike team USA jersey cover

Nike’s USMNT jersey shortage and Adidas selling out of Curaçao’s never-worn away kit point to the same shift: World Cup kit demand is now driven more by fan sentiment and on-pitch performance than by allocation planning, leaving even brands with four years’ lead time caught short.

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