Retail insights from the sporting goods industry – Page 4
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News briefsDecathlon’s archive is now a product line
Fifty years of back catalog, three capsule launches, and a fleece you can pass to your kids: Decathlon is selling its own history.
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News briefsHainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
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ArticleSkechers’ global store surge makes the case for physical retail
Three openings in five months reveal Skechers’ push toward company-owned DTC retail and a clear argument for physical stores.
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C-Suite InterviewMargit Gosau: AI will make specialty retail more human
Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.
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ArticleCommunity over product is selling in Seoul retail
From rotating pop-ups to base camp concepts, Seoul’s retail landscape is transforming how sportswear brands engage digital-first consumers.
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ArticleDICK’S Sporting Goods makes AI the spine of its apps
The rollout of Coach by DICK’S brings together ScoreCard data, GameChanger users and a full Adobe AI stack.
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C-Suite InterviewIntersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
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C-Suite InterviewThe retail edge data can't buy; a CEO's view
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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ArticleIntersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
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ArticleKantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
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ColumnDo you exist if AI doesn’t mention you?
AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.
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ArticleFrasers launches Ask Frasers AI shopping assistant
The UK department store chain has deployed a conversational AI tool built on Algolia technology, reporting early conversion gains.
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ArticleSkechers opens Copenhagen flagship
The US footwear brand deepens its Nordic foothold with a performance and lifestyle destination at one of Copenhagen’s busiest addresses.
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ArticleDick’s to remodel 250 Foot Locker stores by fall
Presented at J.P. Morgan’s Retail Forum, Dick’s early results from 21 revamped stores demonstrate the impact of the Fast Break format rollout.
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News briefsINTERSPORT Austria closes Slovenia deal
The Austrian sports retailer now spans 500+ stores across 12 Central and South-Eastern European countries after finalizing its Slovenia acquisition.
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ArticleCastore chooses Ocula AI for product content
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
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ArticleDeichmann and adidas launch spring campaign
The co-branded spring campaign runs across TV and digital channels in Germany and Switzerland through late April, featuring Thomas Müller and Laura Wontorra.
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ArticleIntersport opens first Superstore in Germany
Germany’s first Intersport Superstore opens in Halle (Saale), a city of 240,000 in eastern Germany, as the co-op targets 100 new locations by 2030.
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News briefsDick’s begins Foot Locker restructuring
Post-merger “redundancies” hit Foot Locker as Dick’s enforces office returns and HQ shifts to New York.
