Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
-
ArticleBjörn Borg seals three-year Åhléns, Inno deal
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
-
ArticleFootasylum raises credit facility to £60m
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
-
ArticleAuthentic switches Reebok distributors in and around China
ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.
-
ArticleOn keeps marching: another China flagship
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
-
ArticleOn opens first standalone store in Seoul
Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.
-
ArticleDick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
-
ArticleOff-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
-
C-Suite InterviewPoland: SPORT 2000’s next growth stop
Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.
-
ArticleIntersport Finke wins EuroShop sustainability prize
A German Intersport franchise store triumphed over a global field of 122 entries from 30 countries with a circular-economy refit that cut 5 tons of CO2.
-
ArticleIKEA pilots store-in-store retail with Decathlon in the UK
The furniture giant is renting floor space to outside brands, starting with a Decathlon unit in London – a first for its blue-box stores.
-
ArticleIntersport France names new comms chief
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
-
ArticleGymshark enters Germany with premium retail partners
The British activewear brand opens its first German shop floors.
-
ArticleDavin Sons signs five brands for Indian sportswear MBOs
Delhi-based FMCG distributor enters organized sportswear retail by signing MOUs with Skechers, Reebok, Adidas, New Balance and Crocs.
-
News briefsFootasylum CEO Pujolar steps down after 2 years
Stephan Rahmede assumes interim leadership as UK athleisure retailer enters transformation phase following record fiscal results.
-
ArticleSwedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
-
News briefsSports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
-
ArticleFrasers Group opens first Nordic flagship store
British retail giant deploys Sports Direct alongside XXL to control Nordic sporting goods through complementary urban and destination retail positioning.
-
News briefsFrench retailer Snowleader posts 18% revenue growth
The French snow sports retailer delivered 720,000 orders across 46 European countries, with international sales accounting for 51 percent of volume.
-
ArticleDICK’S names nine Team USA Olympic ambassadors
Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
-
ArticleSport 2000 grows 9% in 2025
German-based retail giant hits €4.4 billion in external sales as domestic market leads with a 15 percent surge.
