Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
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ArticleSport 2000 grows 9% in 2025
German-based retail giant hits €4.4 billion in external sales as domestic market leads with a 15 percent surge.
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ArticleHibbett turns to DoorDash
Athletic retailer Hibbett launches on the local commerce platform to expand on-demand delivery across the US
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ArticleJD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
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ArticleNike, Mizuno lead StockX resale growth in 2025
Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.
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ArticleAgilitas Sports launches India’s first big-box store
Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.
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News briefsSports Emotion opens seventh basketball store
Spanish retailer opens seventh basketball store, solidifying its position as Spain’s leading basketball retailer.
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ArticleNRF 2026: AI agents meet human experience
The retail industry’s pivot from experimental AI to autonomous agents dominated NRF 2026, as sporting goods brands balanced tech adoption with human touch.
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ArticleJD Sports launches AI commerce in US
JD Sports is enabling direct purchases through ChatGPT, Microsoft Copilot and Google Gemini in the US, positioning itself as an early mover in AI-powered commerce.
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ArticleGoogle launches agentic AI shopping protocol
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
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ArticleDecathlon Canada makes best-selling shoe unreturnable
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
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ArticlePrimark launches 240-piece activewear range
Irish value retailer unveils 240-piece collection with four technical fabrics as retailers from H&M to Marks & Spencer intensify push into athleisure.
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ArticleH&M Move launched Wellness Edition
H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.
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ArticleUK retailers see best Boxing Day in decade
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
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ArticleShein opens European hub in Poland
Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.
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ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
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C-Suite InterviewSport 2000 CEOs on AI in retail
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
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ArticleFanatics bets on AI to redefine fan shopping experience
Sports retail giant Fanatics teams up with Rokt to deliver hyper-personalized offers and seamless checkout experiences across its global e-commerce network.
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ArticleSocial commerce races towards $1 trillion
Social networks have evolved into commerce platforms. Sprout Social’s survey shows 76% of users have been influenced by social media purchases in the past six months.
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ArticleDecathlon Germany to launch own loyalty programme in 2026
Decathlon Germany will launch its own loyalty program in January 2026, replacing Payback and rewarding purchases, sports activities and circular engagement.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
