Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
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News briefsDecathlon brings kids’ gear to FirstCry in India
Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.
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News briefsSport 2000 opens 22nd Absolute Run store
The new Heerenveen store trades a general assortment for a running track, gait analysis and one focus: running.
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News briefsDecathlon UK launches Back to Sport price cuts
Deals on swimming goggles, running shoes, football boots, ballet wear and padel rackets run in stores, online and via the app in the UK and Ireland.
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ArticleMoncler and the city: nostalgia meets Fifth Avenue
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
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ArticleLululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
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News briefsNew Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
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ArticleUS: sporting goods emerge as World Cup retail winner
Two months later, adidas, Fanatics and Foot Locker led a US sporting goods surge that outpaced every retail category.
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News briefsNGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
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News briefsLululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
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News briefsIntersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
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ArticleIntersport’s stores accelerate, part of a wider rebuild
Germany’s 13 new stores are one piece of a broader European consolidation and format overhaul.
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ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
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ArticleInside ANNI: How ANWR Group built AI to serve its retailers
Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.
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ArticleOn expands retail in California and Brazil
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
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News briefsSwedish sporting goods sales jump 7.6% in Q2
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
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News briefsKlarna launches in-store BNPL at lululemon UK, Germany
The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.
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News briefsOnitsuka Tiger’s Tokyo flagship fuses Japan and Italy
Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.
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ArticleFoot Locker’s US walls get a new brand: Salomon
The retailer trimmed its footwear wall by 30% this year. Now it plans to grow it again, selectively.
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News briefsAlo Yoga picks luxury streets for German stores
Five cities, one flagship-led rollout, timed to Lululemon’s leadership handover and Vuori’s caution
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News briefsDecathlon fits 700 stores with digital price labels
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
