Retail insights from the sporting goods industry – Page 3
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News briefsA World Cup boost? German retailers expect little
Germany’s retail federation polled 400 companies: only sports and food retail expect a real impulse from the overseas event
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ArticleGerman sports retail: three models, one outcome still open
What Decathlon, Intersport and Sport 2000 are each building isn’t just store networks. It’s three different theories of what sports retail is for.
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OpinionWhy sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
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News briefsadidas takes the World Cup to Nordstrom
The 35-store deal spans eight US host-city markets, with immersive installations in New York and Seattle running through late July.
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ArticleWhy Oner Active is opening in NYC, not London
The British activewear scale-up signs its first-ever store lease: in Manhattan’s NoHo, not its home market
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News briefsScotland’s back: JD Sports celebrates with adidas
JD Sports and adidas celebrate Scotland’s first World Cup in 28 years with a campaign fronted by Ally McCoist and current squad stars.
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News briefsSports Direct launches World Cup 2026 retro campaign
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window
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News briefsSports Direct opens first Nordic store in Helsinki
Frasers Group launches a 30,000 sq. ft store in Helsinki – its first Sports Direct in the region since acquiring XXL in 2025.
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News briefsLidl’s Crivit adds a second elite ambassador
Following Steffi Graf, Lidl adds Giroud to Crivit’s ambassador roster — a second high-profile signing for its house sportswear label in 2026.
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News briefsDecathlon’s archive is now a product line
Fifty years of back catalog, three capsule launches, and a fleece you can pass to your kids: Decathlon is selling its own history.
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News briefsHainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
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ArticleSkechers’ global store surge makes the case for physical retail
Three openings in five months reveal Skechers’ push toward company-owned DTC retail and a clear argument for physical stores.
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C-Suite InterviewMargit Gosau: AI will make specialty retail more human
Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.
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ArticleCommunity over product is selling in Seoul retail
From rotating pop-ups to base camp concepts, Seoul’s retail landscape is transforming how sportswear brands engage digital-first consumers.
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ArticleDICK’S Sporting Goods makes AI the spine of its apps
The rollout of Coach by DICK’S brings together ScoreCard data, GameChanger users and a full Adobe AI stack.
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C-Suite InterviewIntersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
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C-Suite InterviewThe retail edge data can't buy; a CEO's view
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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ArticleIntersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
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ArticleKantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
