Decathlon is upgrading its UK BuyBack scheme with one-hour bank transfer payouts for bikes, plus limited-time Easter bonuses and prize draws. The move aims to make trade-ins faster and more appealing, while pushing more refurbished gear into the retailer’s Second Life range.
Decathlon UK is adding an “instant cash” option to its BuyBack service, promising payment by bank transfer within an hour when customers trade in unwanted or outgrown bikes. The retailer says the update is meant to make trade-ins quicker and more appealing, while advancing its circular economy strategy.
Customers can bring a bike to any Decathlon store in the UK for an on-the-spot assessment and quote. Shoppers can also use the company’s online “quick quote” tool before visiting a store to estimate trade-in value, which Decathlon says can be as high as 45% of the item’s original retail price.
Easter-timed incentives
Decathlon is also promoting a gift card option for customers seeking more value on future purchases. A limited-time bonus of an additional 20% on top of the trade-in value runs from March 23 through April 12, and anyone completing an in-store buyback over Easter weekend will be entered into a drawing for one of five £1,000 vouchers.
Broader circular push
The retailer says the program accepts items from all brands across as many as 15 sports categories, including fitness equipment, racket sports, golf, horseback riding, GPS watches, camping gear, kayaks, and paddleboards. Returned items are serviced and refurbished before being resold at a lower price through Decathlon’s Second Life range, as the company points to rising demand for circular options.
Sustainability leader Chris Allen said the cash payout option, Easter bonuses, and faster payment are intended to provide “the flexibility and value needed to turn unused gear into new adventures”.
