A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
Frasers Group has announced a strategic retail partnership with GMG, a global retailer, distributor and manufacturer of international and home-grown brands in the sports, lifestyle, health, beauty and other sectors, as Frasers continues to carry out its ambitious international growth plans. GMG has a strong presence in the Gulf, North Africa and Southeast Asia, where it’s a key distributor and operator of Nike stores and its home-grown multi-brand sports retailer, Sun & Sand Sports, among others.
The new partnership will facilitate Frasers Group’s expansion in the Gulf and Egypt, with 50 new Sports Direct store openings there over the next five years. Five stores are to open in the next year.
“GMG is an unrivaled retailer in the region, operating and distributing an incredible portfolio of global brands in markets where we see real growth potential, particularly in sports and lifestyle, Michael Murray, CEO of Frasers Group, said. ”By leveraging GMG’s scale, deep retail expertise and market knowledge, our partnership will support the growth of our Sports Direct brand in the Gulf and in Egypt.”
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Our collaboration with Frasers Group represents not just a key milestone but a strategic expansion that underscores our commitment to redefining the sports arena across all markets in which we operate. By introducing Sports Direct, a flagship brand in the industry, we are further positioning ourselves as a dominant force within the retail sports industry. At GMG, with over four decades of experience, we are committed to using our expertise in providing the best choices for quality products. We are uniquely positioned to successfully integrate and scale Sports Direct’s presence, bringing it closer to our consumers and crafting unparalleled sports retail experiences”.
