Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
Big football deals are springing like spring flowers right now. Puma has just signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility.
With this collaboration, Puma replaces Nike, and the leaping cat will be on the official match balls from the start of the 2025/26 season.
Through this partnership, Puma will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events such as the Premier League Summer Series, which will be hosted in the United States in July.
Puma is topping up its ball collaboration as the brand already is the official supplier of Italian Seria A.
A lot is happening at the top of English football. Recently, Adidas sealed a big deal in the Premier League when they finally became Liverpool’s kit supplier, also a change from Nike.
“The agreement with the Premier League, the most watched football league in the world, is an important step in Puma’s brand elevation strategy,” said Puma CEO Arne Freundt. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With Puma’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
The Premier League, broadcast to 900 million homes in 189 countries, offers an unparalleled platform for visibility and international growth. With the competition’s vast global reach and Puma’s commitment to performance and innovation, this collaboration is poised to drive both brand awareness and engagement, delivering premium experiences for fans, athletes, and communities alike.
