OneFootball has announced a new collaboration with Stadion, a London-based digital sports agency, to introduce a unique online soccer marketplace. This venture aims to integrate a personalized e-commerce platform within the OneFootball app, providing AI-powered product recommendations to fans. Set to debut this summer, the marketplace will allow fans to directly purchase a wide array of official merchandise, from game tickets and hospitality packages to live streams and even in-stadium refreshments.
This platform is designed to enhance the fan experience by offering seamless, in-app access to products from OneFootball’s extensive network, which includes over 130 clubs, leagues, and federations. By leveraging Stadion’s OneBasket technology, which allows for a unified shopping cart across multiple merchants, OneFootball is poised to help its partners significantly boost direct revenues.
