The 2,200-square-meter store is located on a London shopping avenue, Oxford Street, among such competitors as Asics, Adidas and Champion.
Puma is set to open a flagship store in the heart of London’s West End in the autumn of 2025. Actually, it will be the German brand’s first European flagship store. Located just seconds from Selfridges and the Bond Street Tube station, on Oxford Street, the new 2,200-square-meter space will offer an interactive experience, including personalization services.
Puma has strong sports company on Oxford Street, with Asics, Adidas, Champion, Foot Locker and two JD Sports stores already located on the 1.9-kilometer stretch. One of the latest brands to open on the classic London shopping street was Vans, which renovated its skateable store.
Puma’s flagship move comes as part of its brand-elevation strategy to strengthen its presence globally.
“We’re thrilled to announce our new flagship store in London, marking an exciting step forward for Puma in the UK,” says Lucynda Davies, Puma’s Managing Director for the UK and Ireland. “London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience. While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring Puma’s performance and sportstyle categories to life in a flagship store setting.”
The last time the leaping cat opened a flagship store was in Las Vegas in November 2024.
Further announcements will be made ahead of the store’s grand opening in Q4 2025.
