All Sporting Events articles
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ArticleLondon Team Time Trial for Tour de France Femmes in 2027
Tour de France Femmes avec Zwift will hold its first-ever team time trial in central London on Aug. 1, 2027, as both Grand Tours begin in the UK.
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News briefsGolf tour goes orbital with Amazon satellite deal
The DP World Tour will run on Amazon’s LEO satellite network at 42 tournaments — a claimed first for professional sport.
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ArticleNIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
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News briefsadidas athletes make history at London Marathon
Sawe and Kejelcha go sub-2 for the first time in race history; Assefa takes the women-only world record – all in the new Adizero Adios Pro Evo 3.
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News briefsWorld Marathon Championships set for 2030
Athens is the preferred host for a new standalone World Marathon Championships launching in 2030, as World Athletics restructures its elite road racing calendar.
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ArticleTPG acquires US college sports commercialization giant
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
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News briefsPadel joins Asian Indoor Games 2026 as medal sport
The OCA adds padel to the Riyadh 2026 program, giving the sport back-to-back inclusions at major Asian multi-sport events in the same calendar year.
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
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ArticleWhy Publicis is spending $500m on a sports agency
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
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ArticlePSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
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News briefsPremier Padel makes UK debut in London
The elite padel circuit arrives in the UK for the first time, as Olympia hosts a P1-tier event amid surging British participation.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
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ArticleLaLiga signs with Polymarket
LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest. The first European league, because Major League Soccer (MLS), in the US, has beat out LaLiga by a few months – its commercial arm, Soccer United ...
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News briefs2027 European Games to include padel
The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.
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ArticleLaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
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ArticleGenesis Motor launches European amateur golf cup
The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.
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ArticleNHL commits to multi-year Germany expansion
North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.
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ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
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ArticleRafa Nadal Academy takes padel tour to US
Four events in Miami, Austin and New York City mark the circuit’s first transatlantic expansion, backed by court-booking platform Playtomic.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
