All Sporting Events articles
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ArticleMarathon week becomes a mass-market stage for H&M Move
A 5K community run from SoHo opened the launch, as the TCS New York City Marathon expects nearly 60,000 runners on Nov. 1.
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News briefsFondation du Sport Français seeks 2030 athlete funding
Patronage through a public-interest foundation lets companies of any size fund athletes and qualify for a corporate tax reduction.
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ArticleHyrox draws sponsors big and small
A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch.
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News briefsFrance returns the world’s leading ski destination
Visits rose 2.4 percent year on year, putting France ahead of Austria at 53.7 million and the US at 52.6 million.
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ArticleLondon Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
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ArticleHyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
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ArticleFanatics preparing a push for its gambling division
Fanatics CEO Michael Rubin has outlined an aggressive plan to nearly triple marketing expenditure for its gambling division to $1 billion by 2027, as the sports commerce giant seeks to close the gap on market leaders DraftKings and FanDuel.
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ArticleJoma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
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News briefsWorld Athletics names Nairobi, Munich as future hosts
Nairobi becomes the first African host of the World Athletics Championships; Munich will host for a third time.
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News briefs2030 Winter Olympics names interim chief after exodus
Vincent Roberti, already the committee’s Director General, now doubles as interim president after a run of senior exits.
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News briefsUK: Supertri buys Brighton triathlon
Renamed Supertri Brighton from 2027, the event becomes Supertri’s second UK race after Blenheim Palace.
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OpinionUTMB 2026: the access model and the backlash against it
Formula 1 sells the feeling of access. Paddock passes cost five figures. UTMB gives it free. In the street.
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ArticleLIV enters bankruptcy, plans to restructure
LIV Golf has filed for Chapter 11 bankruptcy protection in the US, entering a restructuring agreement with BC Partners Credit as Saudi Arabia’s PIF provides bridge financing and prepares to exit its multi-billion-dollar investment in the breakaway golf league.
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ArticleK-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
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ArticleKalshi becomes US Open’s official prediction market
Rival prediction market platforms Kalshi and Polymarket have carved up professional tennis between them, with Kalshi securing exclusive rights at the US Open from 2026 and Polymarket already embedded in the ATP Tour. Questions remain over integrity, player safety and the sport’s commercial direction.
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News briefsTriathlon body PTO signs Saudi public fund Sela
The deal starts with the Saudi Arabia T100 Triathlon and could extend to a revamped global tour World Triathlon plans for 2027.
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News briefsMondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
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ArticleFour days to kill a $20bn plan, and sap FIFA’s leader
A failed bid to sell equity in FIFA’s commercial rights has triggered a leadership crisis at the organization.
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ArticleATHX picks New York to throw down its HYROX gauntlet
Backed by adidas, ATHX brings its hybrid fitness challenge to New York, a market where HYROX and PUMA still dominate.
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ArticleUS Open 2026: an essential brand guide
A breakdown of the sporting goods brands, athletes, rackets and product launches at the 2026 US Open.
