All Sporting Events articles – Page 3
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News briefsPadel earns medal status at South American Games
FIP adds South America to a continental multi-sport calendar that now spans four continents and six events by 2027.
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News briefsWhy Ultimate Sevens built its tech stack before its first match
Outsourcing the entire digital layer on day one reflects how new sports properties now compete for audiences and investors
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News briefsEnglish Open golf tournament to return in 2026
DP World Tour and England Golf announce three-year plan to revive the English Open, beginning at The Vale Golf Club in June 2026.
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ArticleFrom the pitch to the barber’s chair: adidas at World Cup 26
New York and Toronto host free fan spaces tying 14 federation kits, athlete marketing and retail into a six-week activation.
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News briefsVancouver wraps a science museum in a football
Science World’s 40-metre dome becomes a full-scale replica of the adidas Trionda, the official World Cup 2026 match ball
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News briefsWorld Cup 2026 kicks off with a trilogy of opening shows
Mexico City goes first on June 11, followed by Toronto and Los Angeles, in a three-country opening ceremony series developed with Balich Wonder Studio.
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ArticleWorld Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
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News briefsKids join the race: Hyrox Youngstars goes permanent
One in five junior competitors in London had a parent racing the same weekend. Hyrox is making that a fixture.
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News briefsSaudi Arabia’s sovereign fund buys into the World Cup
PIF’s FIFA World Cup deal extends Gulf capital’s grip on global football from club level to the sport’s biggest stage
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ArticleGenius Sports buys a media network worth a billion
Genius Sports completes its acquisition of digital sports and gaming media network Legend, valued at up to $1.2 billion including earnout.
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ArticleEnhanced Group – Sport as proof of concept
Behind the Enhanced Games’ NYSE debut: athletic bloodwork as raw material for consumer drug protocols sold via telehealth.
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News briefsJapan and France confirmed as FIBA World Cup hosts 2030, 2031
Tokyo stages the 2030 Women’s World Cup on the JBA’s centenary; Paris crowns France’s debut as Men’s World Cup host in 2031.
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ArticleLondon Team Time Trial for Tour de France Femmes in 2027
Tour de France Femmes avec Zwift will hold its first-ever team time trial in central London on Aug. 1, 2027, as both Grand Tours begin in the UK.
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News briefsGolf tour goes orbital with Amazon satellite deal
The DP World Tour will run on Amazon’s LEO satellite network at 42 tournaments — a claimed first for professional sport.
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ArticleNIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
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News briefsadidas athletes make history at London Marathon
Sawe and Kejelcha go sub-2 for the first time in race history; Assefa takes the women-only world record – all in the new Adizero Adios Pro Evo 3.
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News briefsWorld Marathon Championships set for 2030
Athens is the preferred host for a new standalone World Marathon Championships launching in 2030, as World Athletics restructures its elite road racing calendar.
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ArticleTPG acquires US college sports commercialization giant
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
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News briefsPadel joins Asian Indoor Games 2026 as medal sport
The OCA adds padel to the Riyadh 2026 program, giving the sport back-to-back inclusions at major Asian multi-sport events in the same calendar year.
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
