All Sporting Events articles – Page 4
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ArticleWhy Publicis is spending $500m on a sports agency
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
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ArticlePSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
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News briefsPremier Padel makes UK debut in London
The elite padel circuit arrives in the UK for the first time, as Olympia hosts a P1-tier event amid surging British participation.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
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ArticleLaLiga signs with Polymarket
LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest. The first European league, because Major League Soccer (MLS), in the US, has beat out LaLiga by a few months – its commercial arm, Soccer United ...
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News briefs2027 European Games to include padel
The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.
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ArticleLaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
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ArticleGenesis Motor launches European amateur golf cup
The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.
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ArticleNHL commits to multi-year Germany expansion
North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.
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ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
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ArticleEight European marathons unite in new classics series
The EMC links Rome, London, Vienna and five other city races in a free-to-join challenge for the continental running community.
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ArticleEngland Golf launches Titleist Women’s Four-Ball
New national competition gives women and girls at affiliated clubs a team pathway to a national final, backed by Titleist.
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ArticleMilano Cortina viewership data: the Olympics still matter
Record audiences across the US, Europe and Japan confirm the Winter Games as a premium platform – if brands know which athletes to bet on.
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ArticleUCI Cycle-ball World Cup adds women’s tournament
Three rounds of the 2026 series will feature women’s competition, a historic first for the bicycle football discipline.
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ArticleNorway wins Milano Cortina 2026 - on and off the piste
With 41 medals and 18 golds, Team Norge left the Alps as the undisputed champion. The brands dressing them didn’t go unnoticed.
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ArticleOlympics face rival views on climate legacy
The IOC claims a milestone in responsible Games delivery; athletes and advocacy groups say the bar needs to move much higher, and faster.
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News briefsTriathletes PTO acquires long-distance race organizer
The acquisition integrates Challenge Family’s 30+ long-distance races into a unified competition structure launching in 2027.
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ArticleWinter Olympic Weekend Feb 7–8: Podiums and Products
Fischer dominated Nordic events, Atomic and Head battled in alpine, and EA7 Armani led visibility. Weekend brand scoreboard Feb 7–8
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ArticleMilano Cortina 2026: Olympics culture program unveiled
The Cultural Olympiad initiatives run under the tagline “Culture moves the world”.
