All Sporting Events articles – Page 2
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ArticleEight European marathons unite in new classics series
The EMC links Rome, London, Vienna and five other city races in a free-to-join challenge for the continental running community.
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ArticleEngland Golf launches Titleist Women’s Four-Ball
New national competition gives women and girls at affiliated clubs a team pathway to a national final, backed by Titleist.
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ArticleMilano Cortina viewership data: the Olympics still matter
Record audiences across the US, Europe and Japan confirm the Winter Games as a premium platform – if brands know which athletes to bet on.
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ArticleUCI Cycle-ball World Cup adds women’s tournament
Three rounds of the 2026 series will feature women’s competition, a historic first for the bicycle football discipline.
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ArticleNorway wins Milano Cortina 2026 - on and off the piste
With 41 medals and 18 golds, Team Norge left the Alps as the undisputed champion. The brands dressing them didn’t go unnoticed.
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ArticleOlympics face rival views on climate legacy
The IOC claims a milestone in responsible Games delivery; athletes and advocacy groups say the bar needs to move much higher, and faster.
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ArticlePremier League reportedly seeks to boost sponsorship revenue
The league is considering centralising 60% of perimeter advertising and adding new partners to its commercial portfolio, according to Sky News.
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News briefsTriathletes PTO acquires long-distance race organizer
The acquisition integrates Challenge Family’s 30+ long-distance races into a unified competition structure launching in 2027.
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ArticleWinter Olympic Weekend Feb 7–8: Podiums and Products
Fischer dominated Nordic events, Atomic and Head battled in alpine, and EA7 Armani led visibility. Weekend brand scoreboard Feb 7–8
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ArticleMilano Cortina 2026: Olympics culture program unveiled
The Cultural Olympiad initiatives run under the tagline “Culture moves the world”.
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ArticleEuroLeague’s new CEO is former NBA Europe VP
Former NBA Europe VP takes the helm as predecessor exits under cloud of alleged conflicts of interest and strained club relations.
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ArticleThe new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
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ArticleOdlo Time to Rise: a biathlete’s resilience story
Swiss performance brand follows Aita Gasparin’s return to elite competition after a three-year absence.
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ArticleItaly unveils triathlon tourism project
Four major events across Italy aim to diversify tourist flows and showcase destinations beyond traditional routes.
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ArticleFIFA announces $2.3m women’s club prize
The governing body unveils record-breaking prize money for the inaugural Women’s Champions Cup.
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ArticleNBA brings more games to the UAE
The extended partnership with DCT Abu Dhabi will also boost youth development and fan programs in the UAE capital and nearby areas.
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News briefsLindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
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News briefsAnother football tournament heads to Qatar
Qatar is negotiating with Fifa to stage the first Women’s Club World Cup in January 2028, according to The Guardian.
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News briefsBarça launches first all-female eSports team
FC Barcelona enters the Valorant Game Changers circuit, launching its first all-female esports team to promote gender equality in gaming.
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News briefsQatar to host first Ironman event in 2027
The Ironman Group has confirmed that Doha will host Qatar’s first Ironman-branded event in early 2027, following the success of races across the Gulf.
