All Sporting Events articles – Page 2
-
ArticleKushner, Iger to pay a reported $12.5bn for L.A. Lakers
Mark Walter has agreed to sell his majority stake in the Los Angeles Lakers to Josh Kushner and Bob Iger at a reported valuation of $12.5 billion – a figure that would set a new record for a US sports franchise sale and exceed Walter’s own purchase price by 25 percent in under a year.
-
News briefsMossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027.
-
ArticlePrediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
-
News briefsadidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
-
ArticleMLB, NHL sign prediction market deals amid legal fight
Polymarket and Kalshi have signed deals with MLB, the NHL and other leagues, each voidable if courts rule the contracts illegal.
-
ArticleFanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
-
News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
-
ArticleUltimate Sevens’ first ad won’t say what the sport is
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
-
ArticleNox, Playtomic sponsor an MLP (guest) team
Spanish brands Nox and Playtomic have attached their names to Europe’s maiden Major League Pickleball guest team.
-
ArticleFrance blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
-
ArticleJoma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox
Puma’s exclusive Hyrox lock is pushing rival sponsors toward federations building their own version of the sport.
-
ArticleWho will kick this ball in New York?
Spain, France, England and Argentina are down to four. adidas has already revealed the ball waiting for Sunday’s finalists.
-
News briefsAlpes 2030 finally makes 50-50 more than a slogan
For the first time, Winter Games quotas will be split evenly between men and women, the IOC confirms.
-
ArticleWorld Cup broadcast records mask a bigger social audience
Broadcast records in Canada and the US run alongside a larger, harder-to-monetize creator viewing base.
-
ArticlePrediction markets – The legal war
A federal appeals court backed Kalshi in April, but Ohio, Nevada and Massachusetts have sided with states seeking to ban it.
-
News briefsIOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
-
ArticleUnder Armour loses WNBA footwear supplier status
Under Armour loses WNBA authorized supplier status for 2026, leaving players to tape over logos or compete in unbranded shoes.
-
ArticlePGA Tour announces two-series structure from 2028
Championship and Challenger Series start in 2028 with $20 million and $4 million purse floors and annual promotion and relegation.
-
ArticleWhen legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
-
ArticleKalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
