All Adidas articles
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ArticleAnnual forecast raised: On Holding achieves another record quarter
Swiss brand On Holding has posted record €825m sales for Q3 FY25, up 25 percent year-on-year, far outpacing rivals like Adidas and Puma in growth momentum.
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ArticleAdidas x Miaou collection hits the market
Adidas Originals and Miaou’s debut collection, with a launch on Nov. 11, fuses motorsport aesthetics with bold feminine design in footwear and apparel.
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News briefsAdidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
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ArticleUnder Armour gains ground in Q2 and hopes for sustainable turnaround
Under Armour has exceeded its own forecast in Q2 FY26. Initial signs from North America raise hopes of a turnaround.
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News briefsAdidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleTrump tariffs cast shadow over Adidas’s record-breaking quarter
Adidas delivers its highest quarterly sales ever at €6.63 billion. Yet, record sales can’t offset investor fears over US market.
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ArticleAdidas lifts full-year outlook after stronger-than-expected Q3
Adidas lifts its 2025 forecast after Q3 revenues rose 8% in constant currency, supported by strong performance demand and margin gains.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleAdidas Originals & Thug Club launch global FW25 collection
Adidas Originals x Thug Club FW25 drops Oct. 20, merging sport heritage with streetwear rebellion and Korean creative flair.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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News briefsAdidas enters the safety footwear market with a partner brand
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work
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ArticlePuma appoints Thomas John as new Vice President People & Organization
John, 59, joins Puma with nearly three decades of experience in HR leadership. Hoeld highlights “background in organizational transformation”.
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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News briefsCambrelle has launched production in Vietnam
The new facility produces 100 percent recycled nylon options, supporting sustainability goals without compromising durability or comfort, the company noted.
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ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
