All Puma articles
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News briefsPuma takeover rumors gain traction
Puma’s prolonged downturn and Artemis’s openness to divest its 29% stake spark renewed takeover rumors, with Anta emerging as the most credible suitor.
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News briefsPuma opens biggest EU flagship in London
Puma launches its biggest European flagship on Oxford Street, blending sport, fashion, and digital experiences in a 1,700-sq-m space.
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ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
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ArticleAnnual forecast raised: On Holding achieves another record quarter
Swiss brand On Holding has posted record €825m sales for Q3 FY25, up 25 percent year-on-year, far outpacing rivals like Adidas and Puma in growth momentum.
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ArticlePuma revamps US licensing model
Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.
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News briefsPuma India names new managing director
Puma India has appointed Ramprasad Sridharan, former Benetton India CEO, as its new Managing Director, to suceed Karthik Balagopalan, who stepped down earlier this month.
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ArticlePuma Q3 2025 sales down 10%; Hoeld wants to return Puma to top three global sports brands
Puma’s Q3 sales drop 10 percent. The new CEO plans to focus on DTC growth, storytelling and 4 core categories.
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News briefsPuma to cut 900 corporate jobs
The targeted reduction of around 900 white-collar roles will be finalized by the end of 2026.
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News briefsPuma India’s Managing Director resigns
Karthik Balagopalan has resigned as Managing Director of Puma India to prioritize family commitments in Germany.
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ArticlePuma reorganizes brand marketing, appoints Maria Valdes as Chief Brand Officer
Puma has appointed Maria Valdes as Chief Brand Officer as part of a reorganization aligning product, innovation and brand marketing.
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ArticlePuma appoints Ronald Reijmers as VP Global Retail
Puma appoints Ronald Reijmers VP Global Retail and splits its DTC operations into dedicated retail and e-commerce divisions.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleFerrari expands lifestyle strategy with flagship stores and experiences
Ferrari is accelerating its lifestyle strategy beyond racing, planning flagship store openings while expanding its luxury goods portfolio and DTC experience.
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ArticlePuma appoints Thomas John as new Vice President People & Organization
John, 59, joins Puma with nearly three decades of experience in HR leadership. Hoeld highlights “background in organizational transformation”.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsPuma share price jumps amid takeover rumors involving Adidas, CVC and ABG
Takeover rumors around Puma have intensified, with reports linking the brand to CVC, ABG and Adidas.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
