All Superdry articles
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ArticleSuperdry unveils restructuring plans amid financial struggles
Superdry has revealed its restructuring proposals alongside plans for an equity raise and delisting from the stock exchange. The proposed restructuring primarily focuses on revamping its UK property estate and retail cost base to achieve a more financially sustainable operating model. CEO Julian Dunkerton emphasized the importance of these measures, ...
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News briefsSuperdry transfers IP for South Asia to joint venture with Indian retailer
India’s largest retailer, Reliance Brands Limited (RBL), through its wholly-owned subsidiary in the UK (RBUK), signed a definitive agreement to form a joint venture with British fashion brand Superdry PLC to acquire its intellectual property for the territories of India, Sri Lanka and Bangladesh, the company said in a statement. ...
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News briefsStruggling Superdry secures £25 million from Hilco Capital
Superdry has announced that it has secured a secondary lending facility of up to £25 million (€29m) from Hilco Capital, a London-based firm that specializes in restructuring and refinancing other companies. The fresh funding is supposed to help accelerate Superdry’s turnaround plan and cost-cutting program. The arrangement with Hilco is ...
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News briefsSuperdry shuts down eight franchise-operated stores in the UK
Superdry has confirmed that it is “in the process of closing” eight stores in the UK operated under license. Most of the 104 Superdry stores in the UK are operated directly by the company, and there are currently no plans to shut down any of them, the retailer said. Since ...
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News briefsFormer Superdry COO Silvana Bonello to join Oceansapart as CEO
Silvana Bonello, former chief operating officer at Superdry, is set to become the chief executive officer and joint managing director of Berlin-based activewear brand Oceansapart. She will succeed Henry Brodski, Oceansapart’s chief financial officer and managing director, who has been serving as interim CEO since leadership responsibility was handed over ...
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News briefsSuperdry confirms equity raise
As reported by RetailWeek, Superdry has officially announced a capital increase to strengthen its balance sheet as part of a turnaround program. The brand intends to raise gross proceeds of approximately £12 million (€13.6m) by issuing new shares in a placing and retail offering. Founder and chief executive Julian Dunkerton ...
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News briefsSuperdry discusses refinancing its debt
Superdry is in talks with Bantry Bay Capital, a specialist lending provider, to obtain financing that would replace an existing £70 million (€80.1m) asset-backed lending facility which expires at the end of January. “There can be no certainty that an agreement will be reached, nor as to the terms of ...
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News briefsSuperdry returns to profit
Superdry has announced its preliminary results for the fiscal year to April 30, 2022 (FY22), reporting adjusted profit before tax of £21.9m (€25.0 million), up from a loss of £12.6 million (€14.4 million) in the previous year. Total revenues increased 9.6 percent to £609.6 million (€694.2 million) year-on-year, driven by ...
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News briefs
Superdry designer receives compensation after age discrimination claims
Designer and knitwear expert Rachel Sunderland has received £96,208 (€112,207) in compensation from her former employer in the U.K., Superdry, after winning a claim for unfair dismissal and age discrimination. The company had refused to promote her because it thought she was “too old to quit.” She was reportedly considered ...
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News briefs
Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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News briefs
Superdry sees slow recovery
In an update for the four months of its current financial year through Aug. 18, Superdry said that its revenues were up by just 1.9 percent from the year-ago period, and they were still 29.6 percent below the level of the comparable 2019 period. Sales through the company’s own stores ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry’s co-founder and CEO, Julian Dunkerton, received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market (BOOM) Awards. Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to induce 20,000 farmers to switch to ...
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News briefs
Superdry resumes revenue growth
Superdry saw revenues inch up by 0.8 percent to £118.4 million (€136.2m-$164.2m) in the fourth quarter ended April 24, after being severely hit by Covid-19 pandemic restrictions and lockdowns earlier in the financial year. “The early signs following the reopening of our UK stores are encouraging, as lockdown restrictions start ...
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News briefs
New shareholders and new deal with Superdry for We aRe SpinDye
Five shareholders have bought half of the shares held in We aRe SpinDye (WRSD) by its chairman, Christian Rasmussen, reducing his stake to 13.29 percent. The shareholders are Ilja Batljan, Patrik Tillman, Rutger Arnhult, Stefan Hansson and Erik Björklund. They paid a total of for 20,016,285 Swedish kronor (€1.94m-$22.9m) in ...
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News briefs
Superdry is sponsoring an amateur boxer's pro debut
Superdry is sponsoring Campbell Hatton for his first professional boxing bout on March 27. Hatton, 19, is the son of the two-weight world champion Ricky Hatton. He and his promoter, Eddie Hearn of Matchroom, will be wearing clothing from Superdry’s Sport Performance line.
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News briefs
Superdry in the red
Superdry recorded an underlying pre-tax loss of £10.2 million (€11.5m-$13.9m) in the 26 weeks to Oct. 24, compared with a £2.3 million loss for the year-ago period. Revenues dropped by 23.4 percent to £282.7 million (€317.6m-$384.9m), weighed down by the impact of the Covid-19 pandemic, as restrictions and lockdowns led ...
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News briefs
Superdry inks underwear and sleepwear deal with Neymar
Superdry has announced a three-year partnership with Neymar Jr. on a 100 percent organic underwear and sleepwear collection. The British sportswear brand, which is strong in activewear, has committed to become a 100 percent organic cotton brand by 2030. The relationship with the Brazilian football star will also see Superdry ...
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News briefs
Superdry shuffles its management
Superdry has signed a permanent contract with its interim chief executive, Julian Dunkerton, who is also one of its founders. His temporary contract would have expired in April 2021. The brand has also hired a chief operating officer, Silvana Bonello, who will be moving to the U.K., reporting to Dunkerton ...
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News briefs
Superdry pushes e-commerce
Banking on Black Friday to maximize sales through e-commerce in spite of the new retail lockdowns, Superdry says it has launched new campaigns through its influencers that are delivering record levels of engagement. It will be focusing its energies in the area in the coming months with its new chief ...
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Superdry looks to social media and other strategies to revive brand after losses widen
The U.K.-based brand of street- and activewear is expanding its use of social media “influencers” to drive sales ahead of the launch of its autumn/winter collection. Its action in this area led last year to a 14 percent increase to 3.2 million in the number of followers on social media ...
