All The North Face articles
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ArticleVF Corp. takes action to improve performance, divesting pack brands
VF Corp. is vowing to take all necessary actions to improve its operating performance heading into its FY24
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Article
Nike’s former partner in Russia opens new sporting goods chain
Inventive Retail Group (IRG) has opened the first five stores of its new Hiker outdoor and sporting goods retail chain in Russia. IRG is the country’s largest retail group, specializing in developing stores of leading Western companies in Russia, including Apple, Samsung, Lego and Nike. Hiker’s assortment consists of several ...
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Article
Can fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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Article
StockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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Infographics & Data
The international outdoor footwear market 2021
This exclusive, yearly analysis includes the market size as well as revenues, market shares and growth for the leading outdoor footwear brands for 2021 and 2020.
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Article
Deckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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Article
VF braces for weaker consumer environment, lowers FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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News briefs
Center for Environmental Health finds critical BPA levels in sports bras and athletic shirts
The Oakland-based Center for Environmental Health (CEH) has conducted new research on the content of bisphenol A (BPA) in sports apparel. The institute has checked sports bras from different brands, including Athleta, Pink, Asics, The North Face, Brooks, All in Motion, Nike and Fila, as well as athletic shirts from ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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Article
VF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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News briefs
TNF appoints new CMO and chief product and merchandising officer
VF Corp. brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Both managers have worked at Nike in leadership positions for years, just like TNF’s new president, Nicole ...
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Article
Analysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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Article
Market Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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Article
Why sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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Article
VF posts quarterly loss, but EMEA is strongest region
VF Corp. reported a first-quarter loss, related mainly to a $92 million non-cash pension charge. Still, the EMEA region, The North Face and Timberland were the strongest performers for the company in the period ended June 30. In the face of expected currency headwinds, the company is maintaining its fiscal ...
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News briefs
Simplon installs pop-up exhibition at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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News briefs
Zalando signs Four Paws’ letter of intent for mulesing-free wool
The animal welfare organization Four Paws has announced a new signing of the letter of intent to move away from mulesing sheep’s wool. Retailer Zalando has joined the campaign, pledging to phase out its offerings of wool products that are not mulesing-free. The campaign calls for a complete shift away ...
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Article
Analysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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Article
Analysis: Sales per employee increased 18% in 2021
Aggregate, year-over-year employee growth at 19 sporting goods companies rose 9.7 percent in 2021 as average sales per employee (SPE) at these firms increased 18.4 percent to €390,000. These calculations were made after SGI Europe scoured annual reports for year-end employee counts, which often were detailed to include full-time employees, ...
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Article
VF Corp going strong despite slowdown in Q4 sales due to China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
