All Tmall articles – Page 2
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News briefs
Puma’s gains from Singles’ Day rise by 50%
Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...
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News briefs
China dominates e-commerce
Citing figures from Activate Consulting, Diffusion Sport reports that four Chinese e-tailers now account for 42 percent of the world’s e-commerce, more than tripling Amazon’s share. With its 13 percent share, Amazon is not, in fact, the top player in the sector. That distinction goes to Alibaba, with 15 percent. ...
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Article
NPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Article
New records for Alibaba’s Singles Day
The gross merchandise value (GMV) generated by Alibaba’s 11th Singles Day hit a record of 268.4 billion yuan renmimbi (€34.7bn-$38.3bn), eclipsing last year’s score by 26 percent, thanks in part to a longer pre-sales period, a larger assortment of discounted products, the extension of the festival to new markets outside ...
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