The World Federation of the Sporting Goods Industry (WFSGI) announced that the next edition of its World Cycling Forum (WCF) will take place on Sep. 9-10, 2021 during IAA Mobility (Sep. 7-12) at Messe München’s International Congress Center (ICM). Following the relocation of the IAA automotive show from Frankfurt to Munich, the event has been reinvented, so to speak, and is now to become the leading international platform for mobility topics. It is therefore also an opportunity for the bicycle industry to present intelligent traffic solutions. Founded in 2017 and organized in collaboration with Bike Europe, the WCF aims to bring together bicycle manufacturers, retailers, brands and interest groups from around the world to discuss the latest industry trends, exchange knowledge and network with like-minded people.