All Vans articles – Page 3
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News briefs
Vans co-founder passes away
Paul Van Doren, a co-founder of Vans, has passed away on May 6 at the age of 90, shortly after the publication of his biography, titled “Authentic.” He started as a service boy at a rubber factory at the age of 16. He acquired his independence in 1966 when he ...
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News briefs
Vans honors the skate legend Jeff Grosso with a dedicated line
Vans is paying tribute to the skate legend Jeff Grosso with a new Grosso Forever collection. Grosso, who prematurely died in March 2020 at the age of 51, wore Vans for 50 years, the brand said. The collection leads with the Skate Sk8-Hi, which features re-issued colorways and iconic designs ...
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Article
Vans announces new sustainability targets for 2030
Like The North Face, the other major brand of VF Corp., Vans, has announced a range of new sustainability goals that it intends to achieve by 2030, on the occasion of Earth Day. The brand is committing to making 100 percent of its core materials – rubber, cotton, leather, and ...
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News briefs
New global marketing manager for Vans
Vans has appointed Kristin Harrer as chief marketing officer. Described by the company as a “true brand expert in digital and direct to consumer experiences,” Harrer held senior marketing positions in the last four years at Samsung Electronics and the Dollar Shave Club of Los Angeles. Prior to that, she ...
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News briefs
Vans teams up with Penn on tennis-inspired capsule collection
Vans has struck an unusual collaboration with Penn, the tennis ball brand, on a capsule collection of footwear and apparel inspired by tennis club aesthetics. The Penn x Vans capsule comprises three Vans shoe models, including the Authentic, Slip On and Lowland CC. A bold yellow and orange colorway, which ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. The channel offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops and musical performances across music, art, action sports and ...
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News briefs
Vans donates $1 million to tackle mental health concerns through creativity
Vans will donate a total of $1 million to 10 charities from around the world that work on programs focused on creativity as a way of coping with the stress factors that impact mental health and well-being. Each charity will receive $100,000 from The Vans Checkerboard Fund at Tides Foundation ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
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ArticleVF expects some improvement in the second quarter
Despite posting steep declines in revenues and earnings for its first quarter ended on June 30, the management of VF Corp. insisted that the company is in a strong position to get through the coronavirus pandemic because of its “financial and operational rigor” and the progress it has made in ...
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News briefs
Vans opens its first store in Japan
Vans has inaugurated its first retail location in Japan, a three-story building in the Harajuku district of Tokyo. The first two floors are for footwear, apparel and accessories; and the third one for its skate collection. Three Japanese artists – Shigeki Matsuyama , Yutaka and Hirotton – ...
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News briefs
Vans initiates program to support small partners
To support the many independent skateboard shops that have had to close during the Covid-19 pandemic in Europe, Vans is launching a program called “Foot The Bill.” The company is granting access to its Vans Customs platform to stores in the U.K., Germany, France, Italy and the Netherlands. There they ...
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News briefs
Vans signs Tony Hawk
Vans has signed the famous skateboarder and former X-Games star Tony Hawk as a global brand ambassador. He will be promoting the brand’s global platforms and produce a new competition for professional vert (halfpipe) skating, while continuing to serve as a color commentator for the Vans Park Series. Hawk donned ...
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News briefs
Vans announces footwear line for autism
Vans has announced a range of shoes specially designed for consumers with autism spectrum disorder (ASD). The shoes feature sensory-sensitive elements, such as a calming color palette and an encouraging message on the back of each heel. One model in the collection, designed for kids and toddlers, features a single ...
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Article
VF lowers its outlook
In releasing its results for its third quarter ended on Dec. 28 on Thursday, VF Corporation said its business so far this year has performed at the high end of its group’s long-term growth objectives, but the management admitted that it will not be able to meet the targets it ...
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