All Vans articles – Page 2
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Article
VF braces for weaker consumer environment, lowers FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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Article
VF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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Article
Market Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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Article
Why sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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Infographics & Data
Top 10 Athletic Footwear Brands 2021
This exclusive interactive chart shows the top ten athletic footwear brands for 2021, by revenues and by year-on-year revenue growth. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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Article
VF posts quarterly loss, but EMEA is strongest region
VF Corp. reported a first-quarter loss, related mainly to a $92 million non-cash pension charge. Still, the EMEA region, The North Face and Timberland were the strongest performers for the company in the period ended June 30. In the face of expected currency headwinds, the company is maintaining its fiscal ...
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Article
Analysis: Sales per employee increased 18% in 2021
Aggregate, year-over-year employee growth at 19 sporting goods companies rose 9.7 percent in 2021 as average sales per employee (SPE) at these firms increased 18.4 percent to €390,000. These calculations were made after SGI Europe scoured annual reports for year-end employee counts, which often were detailed to include full-time employees, ...
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News briefs
Vans opens new store in Milan
Vans has opened a three-story, 300-square-meter shop in Milan’s Via Orefici at the Orefici11 retail space, which also hosts brands like The North Face, Timberland and Napapijri. It is Vans’ 36th store in Italy and its fifth in Milan. Steve Van Doren, the son of Vans’ founder Paul Van Doren ...
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Article
VF Corp going strong despite slowdown in Q4 sales due to China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
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Article
NPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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Article
WNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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News briefs
VF veteran Kevin Bailey back at Vans as global brand president
VF Corp. has appointed Kevin Bailey to the position of global brand president of Vans. Bailey will continue to report to VF chairman, president and CEO Steve Rendle and will serve on the company’s executive leadership team. Source: VF Corp Kevin Bailey With this appointment, Bailey returns ...
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News briefs
VF suspends commercial activities in Russia and supports refugees
VF Corp. has joined those companies temporarily suspending commercial operations in Russia. Accordingly, VF has closed Vans-operated retail stores across the country and suspended processing e-commerce orders through the Vans and The North Face brand websites, the company said. The VF Foundation has donated $250,000 to UNHCR, the United Nations ...
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News briefs
Vans launches the eco-friendly Circle Vee
Vans has introduced the Circle Vee, a new silhouette that taps into renewable materials while aiming at reducing waste. The Circle Vee features a one-piece knitted natural upper designed to reduce waste in production compared to Vans’ traditional cut and sew uppers. The upper, which is stitched directly onto the ...
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News briefs
Vans to release two collaborative collections
Vans’ two latest collections are collaborations with the Japanese streetwear brand Bape (A Bathing Ape) and the Italian outerwear brand Napapijri. Vans x Bape, which is due for release on Nov. 30, consists of redesigns of established Vans models – specifically two sneakers and a hoodie – that blend elements ...
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Infographics & Data
The largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Vans to stream its Musicians Wanted concert
Vans will be streaming a concert for the 2021 Vans Musicians Wanted competition, scheduled for Sept. 22. Musicians from the Americas, Europe and Asia-Pacific will be competing to win products from Vans and Kramer, contracts for global music distribution, and playlisting on Spotify and Apple Music.The finalists will be performing ...
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a ...
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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