All Sporting Goods Intelligence articles in Volume 31, Issue 47+48 – Page 2
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News briefs
Head to set up a subsidiary in Norway
Head Sport has decided to handle its own distribution in Norway, establishing a foothold of its own in Oslo on Jan. 1, 2021. The switch is occasioned by the bankruptcy in February of Gresvig, which has been Head’s Norwegian distributor for 20 years. The brand will be taking advantage of ...
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News briefsEverlast signs ‘The Curse’
Everlast Worldwide, the British fighting sports brand, has signed its first multi-year equipment and apparel sponsorship deal with a female athlete from the U.K., specifically Northern Ireland. The 28-year-old athlete, Leah “The Curse” McCourt, competes in mixed martial arts with Bellator and trains with Conor McGregor’s striking coach, Owen Roddy, ...
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ArticleDigital, China and EMEA help Nike to grow strongly
The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 million, driven ...
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News briefs
Major burglary at Specialized headquarters
The headquarters of Specialized Bicycle Components in Morgan Hill, California, was hit by a daytime break-in and robbery on Sunday, Dec. 13. According to reports in The Mercury News, the thieves stole 18 high-value bicycles worth more than $160,000 in total. Police officers were called at about 4:35 pm by ...
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News briefs
Moncler partners with Extreme E
Moncler will provide Extreme E, the new electric SUV off-road racing series, with a dedicated uniform for its remote races. The co-branded uniforms include outerwear as well as other items like T-shirts, sweatshirts, soft accessories and shoes for a mix of terrains. Extreme E, founded by Alejandro Agag and Gil ...
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News briefs
Superdry inks underwear and sleepwear deal with Neymar
Superdry has announced a three-year partnership with Neymar Jr. on a 100 percent organic underwear and sleepwear collection. The British sportswear brand, which is strong in activewear, has committed to become a 100 percent organic cotton brand by 2030. The relationship with the Brazilian football star will also see Superdry ...
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News briefs
Asics joins The Fashion Pact
Asics has become the first Japanese company to join The Fashion Pact, a global coalition of companies in the fashion and textile industry, including their suppliers and distributors, committed to key environmental goals. The Fashion Pact focuses in particular on three areas: mitigating climate change, restoring biodiversity, and protecting the ...
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News briefs
TaylorMade Golf signs up Tommy Fleetwood
TaylorMade has announced the signing of a new equipment deal with Tommy Fleetwood. The announcement was made via a video on TaylorMade’s Twitter feed. Fleetwood, who is 29 years old, plays on the European Tour. The English professional golfer has been playing with TaylorMade irons since 2019. He was with ...
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News briefs
Golf industry veteran Ken Graham to retire at the end of the year
Ken Graham has announced that he will retire at the end of 2020. During his 44-year career in the golf industry, Graham has worked for some of the most recognized golf brands. He started in 1976 at Slazenger when he was just 19 years old, and spent 10 years with ...
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News briefs
New LED-embedded shoe laces for enhanced safety after dark
Textiles researchers at Nottingham Trent University have developed shoe laces which light up and flash thanks to light emitting diodes (LEDs). The idea could be leveraged to enhance the safety at night for joggers and cyclists, the researchers suggested. The innovative laces were created by scholars at the university’s Advanced ...
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News briefsKlarna enters partnership with Verifone
Klarna, the Swedish supplier of ”buy now, pay later” online payment solutions, has entered a partnership with Verifone, a California-based provider of hardware products for payment processing, that will make Klarna available to millions of Verifone devices in the U.S. and Europe. The ongoing Covid-19 pandemic has impacted shopping behaviors ...
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ArticleHow Covid-19 has impacted companies' trade show budgets
It has become commonplace to say that the Covid-19 pandemic has dramatically accelerated trends that were already underway with the digitalization of the economy and society in general. Trade shows have been one the sectors most affected by the phenomenon as restrictions on travel and mass events worldwide prompted them ...
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Article
EU grants conditional approval for Google’s acquisition of Fitbit
The anti-trust division of the European Commission has approved the $2.1 billion acquisition of Fitbit by Alphabet, the parent company of Google, based on various commitments, including a pledge not to use the fitness wearables company’s health and wellness data for targeted search or display advertising for ten years. The ...
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Article
WFSGI’s Covid-19 monthly survey shows a need for agility
The World Federation of the Sporting Goods Industry (WFSGI) has published the results of the November edition of its WFSGI Covid-19 Impact Survey, a monthly report conducted among manufacturers as well as retailers and brands to provide insights and try to predict the future of the sporting goods businesses in ...
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News briefs
New brand director for Line Skis and Full Tilt Boots
Steven Hartl has been promoted to global brand director for Line Skis and Full Tilt Boots, two sub-brands of K2 Sports. Hartl served in the past three years as U.S. sales manager for the two sub-brands. He has worked in the outdoor industry for nearly 14 years with several companies ...
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News briefs
Fibo is shifted from April to June
Because of the current development of the Covid-19 epidemic, Reed Exhibitions has decided to move the dates of next year’s Fibo trade show from April 8-11 to June 24-27. The postponement of the leading international trade fair for fitness, wellness and health should create more planning security for exhibitors and ...
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News briefs
New funding round values StockX at $2.8bn
StockX, the online reseller of sneakers and other cult products, has raised an additional $275 million in a Series E funding round that values the Detroit-based company at $2.8 billion. StockX says its sales were up by 75 percent to more than $100 million in the third quarter, leading to ...
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News briefsOn Running opens a highly digital global flagship in New York
On Running has opened its first global flagship store. Located in New York City’s NoHo (short for north of Houston Street), the store is designed to become, in time, a “seasonal hub” for runners and athletes. For now it is serving digitalized personalization. “Hidden gait-cycle analysis” via a “custom-built invisible ...
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News briefs
Burton is paying sales commissions to wholesalers and retailers
According to Boardsport Source, Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton x ...
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Article
A new EU Work Plan for Sport
The European Commission has published a new EU Work Plan for Sport for the 2021-24 period, aimed at promoting and developing cooperation on sport policy between the European institutions, the member states and the various stakeholders in the sport sector. The European Federation of the Sporting Goods Industry (Fesi) says ...
