All Sporting Goods Intelligence articles in Volume 37, Issue 11+12 – Page 3
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News briefsFirst Big Tech loss in US court over trade practices goes to Meta, which will appeal
A US jury awards New Mexico $375m in the first successful state lawsuit over Big Tech harm to children — with 40 more cases in the pipeline.
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ArticleDecathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
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ArticleOn replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
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ArticleKMD Brands halts trading for capital raise
New Zealand outdoor group KMD Brands — owner of Rip Curl, Kathmandu and Oboz — suspends trading as it finalises a placement and share offer.
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News briefsShein study: durability beats green claims
A large-scale fast fashion study finds consumers equate sustainability with product longevity — a signal sporting goods brands should not ignore.
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ArticleDecathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
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ArticleXtep hits record profit on Saucony surge
The group reports highest-ever net profit of RMB1.37 billion (€172 million) as Saucony’s 31% revenue surge and Southeast Asian e-commerce drive gains.
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ArticleFast Company ranks Adidas among the top global brands
Adidas tops Fast Company’s Advertising & Marketing category and places No. 7 globally, the only sports brand in the top 50.
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ArticleNFL champion, NWSL star back cleat startup Caddix
The Baltimore startup targeting ACL and lower-body injury reduction secures backing from a Super Bowl quarterback and an NWSL defender.
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ArticleRetailers reclaim checkout from ChatGPT
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
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ArticleMisto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
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News briefsAdidas only sporting goods name at FIFA 2026
With all global slots filled and record revenue set, adidas is the only sporting goods brand in FIFA’s 2026 commercial line-up.
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ArticleLululemon backs nylon biorecycling startup
London startup Epoch Biodesign closes $12m round with Lululemon as a backer, targeting the unsolved problem of nylon 6,6 recycling at scale.
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Case StudyHow adidas rewired its China business
A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.
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News briefsDecathlon UK pays instant cash for used bikes
New one-hour bank transfer payouts and Easter bonuses aim to boost trade-ins and cut sporting waste.
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News briefsMyprotein and Champion unveil training range
THG Nutrition targets £100m in apparel sales through strategic heritage brand collaborations.
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News briefsDick’s begins Foot Locker restructuring
Post-merger “redundancies” hit Foot Locker as Dick’s enforces office returns and HQ shifts to New York.
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ArticleIntersport opens first Superstore in Germany
Germany’s first Intersport Superstore opens in Halle (Saale), a city of 240,000 in eastern Germany, as the co-op targets 100 new locations by 2030.
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News briefsKelme renews kit sponsorship with RCD Espanyol
The Spanish sportswear brand extends its LaLiga partnership through the 2029/30 season, with plans to broaden its consumer product offer.
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ArticlePerfect Moment raises $12m in growth capital
Luxury ski brand pairs revolving credit with a China-connected institutional investor after reporting its first profitable quarter.
