All Sporting Goods Intelligence articles in Volume 37, Issue 11+12 – Page 6
-
ArticleSkechers opens Copenhagen flagship
The US footwear brand deepens its Nordic foothold with a performance and lifestyle destination at one of Copenhagen’s busiest addresses.
-
News briefsCiele Athletics introduces the Icon running line
Heat-ready gear built for training and race day.
-
ArticleFrasers launches Ask Frasers AI shopping assistant
The UK department store chain has deployed a conversational AI tool built on Algolia technology, reporting early conversion gains.
-
ArticleDo you exist if AI doesn’t mention you?
AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.
-
News briefsNike loses another innovation chief
Tom Bignall exits Nike’s top innovation role after less than a year – the fourth change in three years – as shares sink to a 12-year low.
-
SponsoredHow FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing brands to rethink development. A system-based approach changes the rules of the game.
-
ArticleJoola sues 11 paddle brands over pickleball patent
The table tennis and pickleball specialist is seeking a US import ban on paddles from competitors including Adidas Pickleball and Paddletek.
-
News briefsGasly becomes face of Lacoste’s polo
Formula 1 driver Pierre Gasly becomes the face of the Lacoste polo, as the French brand reinforces its sport-culture crossover positioning.
-
ArticleLaLiga signs with Polymarket
LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest. The first European league, because Major League Soccer (MLS), in the US, has beat out LaLiga by a few months – its commercial arm, Soccer United ...
-
News briefsPUMA creates SVP Creative Direction role
The German sports brand creates a senior creative role and brings in a former adidas design leader to drive its top-3 global brand ambition.
-
ArticleNike’s World Cup kits have a seam problem
A shoulder seam defect on kits worn by England, France and Uruguay has put Nike on the back foot weeks before the tournament.
-
News briefsOn and Zendaya unveil first co-created line
Swiss sportswear brand On and Zendaya release their first jointly designed footwear and apparel collection, fronted by a Spike Jonze campaign film.
-
News briefsAdidas sued over gender bias in women’s sport
A lawsuit filed in Oregon accuses Adidas of dismissing a women’s basketball executive after she reported inequality and an athlete safety breach.
-
News briefsGolden Goose keeps BB- rating after HSG takeover
S&P affirms Golden Goose’s BB- rating as stable after acquisition, citing strong DTC momentum and robust margins despite a spike in leverage.
-
News briefsSpain regulator probes Decathlon-Intersport deal
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
-
News briefsCircana: padel shoe market equals tennis in Spain
For the first time, padel accounts for half of all racquet-sport shoe revenues in Spain, as an 18 percent surge offsets a contraction in tennis.
-
ArticleKantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
-
ArticleFIBO 2026: AI reshapes the fitness industry
From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.
-
ArticleHSBC cuts Nike rating on tariffs, slow turnaround
HSBC cuts Nike to Hold with a $48 target as tariff exposure and a stalling turnaround weigh on the world’s largest sportswear group.
-
News briefsVuori makes Tom Holland a financial partner
The British actor takes a creative, strategic and financial stake in the California activewear brand’s international expansion push.
