All Sporting Goods Intelligence articles in Volume 37, Issue 11+12 – Page 7
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ArticleTexas Attorney General probes Lululemon over PFAS
Texas Attorney General Ken Paxton is investigating whether Lululemon’s wellness-driven marketing misled consumers about PFAS in its clothing.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
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ArticleStrava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
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News briefsLondon Marathon Events acquires Frankfurt Marathon organizer
The deal broadens LME’s European reach and follows the March launch of a multi-event marathon series that includes Frankfurt.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 11+12
Newton Golf nearly triples sales but operating losses deepen | Decathlon, JD Sports and lululemon make NRF global top | Column: The future of visibility isn’t Google – it’s the prompt | Frasers Group’s AI assistant claims 25% conversion gain over search | Dick’s targets 250 Foot Locker remodels by back-to-school | What Oura’s Doublepoint deal signals for the future of wearables | Castore picks Ocula Technologies as its AI product content partner | Playlist-EGYM merger creates fitness tech giant valued at $7.5bn | Women’s elite sports revenues to top $3bn for the first time, Deloitte says | TrusTrace’s One Retail Hub cuts fashion compliance burden by 70% | Worldly joins Green Sports Alliance to tackle supply chain impact | Odlo earns Fair Wear Leader status two years ahead of schedule
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News briefsUnisport acquires US soccer retailer Arocam
Copenhagen-based Unisport adds the WeGotSoccer banner and key US Hispanic-market partnerships as it moves into North America.
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ArticleAllbirds joins the AI gold rush
Once valued at $4bn, the wool sneaker brand is selling its footwear assets and rebranding as an AI infrastructure company – sending its stock up 582%.
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ArticleAdidas marks 25 years of Climacool with Shanghai relaunch
At a “Future Museum” event in Shanghai, adidas used Climacool’s 25-year history as a springboard for new footwear, apparel and 2026 World Cup products.
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News briefsNew Balance names Knauer to lead North America
A two-decade company veteran takes the helm of New Balance’s largest regional market.
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ArticleKiprun embeds wear sensor in running shoes
Decathlon’s running brand partners with London startup Movmenta on a shoe that monitors its own foam degradation in real time.
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ArticleRacquet Sports: The 2026 State of Play
106 million tennis players, 35 million padel converts, 24 million pickleball players in the US alone. What the 2026 data tells brands and investors.
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News briefsMacron's Eco 3D Knit: recycled jacquard meets football
Three high-performance materials made entirely from recycled polyester will kit out Macron partner clubs from next season.
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News briefslululemon’s new CEO pick leaves markets cold
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
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News briefsPUMA names Blanc as VP Global Wholesale
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
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ArticleOura Ring becomes official wearable of US Soccer
Oura Ring extends to all 27 US national teams, embedding biometric recovery tracking ahead of the 2026 FIFA Men’s World Cup.
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News briefsJD Sports chairman to step down in July
An unexpected exit at the top of one of the world’s largest sportswear retailers — at a pressured moment for JD Sports.
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News briefsDICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
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News briefs5 takeaways from Li Ning’s Q1 2026
Li Ning’s Q1 adult retail growth landed at the bottom of analyst forecasts, sending Hong Kong shares 3.7% lower on Thursday.
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ArticleBeyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
