All Sporting Goods Intelligence articles in Volume 37, Issue 11+12 – Page 2
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ArticlePUMA unveils World Cup kits for 11 nations in NYC
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
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ArticleLycra files for bankruptcy
The fiber supplier behind activewear and denim across global supply chains files with near-unanimous creditor backing for a 45-day restructuring.
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ArticlePuma loses Singapore trademark fight with Sun Day Red
Singapore tribunal finds Puma’s big cat and Sun Day Red’s tiger marks distinct – limiting broad animal-logo IP protection in sportswear.
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ArticleDeichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
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News briefsZumiez returns to profit as margins recover
US specialty retailer Zumiez swings back to annual profit after a loss year, with Blue Tomato driving European margin gains and Q1 momentum building.
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News briefs2027 European Games to include padel
The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.
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ArticleEU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
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ArticleUS sporting goods spending falls 9% – report
New US transaction data shows a 9% year-over-year decline in sporting goods spending, with middle-income consumers pulling back hardest.
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ArticleNike signs Olympic figure skater Alysa Liu
20-year-old US gold medalist Alysa Liu joins Nike, anchoring a campaign and capsule collection targeting Gen-Z at the intersection of sport and streetwear.
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ArticleFrasers becomes ASOS’s top shareholder
The UK retail conglomerate now holds 29.26% of ASOS, one step below the threshold that would legally require a full takeover offer.
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ArticleUS Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
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ArticleAdidas brings Trefoil back to World Cup
The Originals logo returns to World Cup federation kits for the first time since 1990, covering 25 partner nations including 13 qualified sides.
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ArticlePuma deploys AI concierge at Las Vegas store
The German sportswear brand is piloting a multilingual Nvidia-powered assistant at its US flagship, with plans to scale across its DTC network.
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News briefsFootball star Haaland invests in new chess world tour
Norwegian footballer co-founds Chess Mates to become stakeholder in Norway Chess, owner of a new FIDE-approved global championship circuit
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ArticleSleep tech brand Eight Sleep joins IRONMAN Europe
The US sleep tech brand will activate at IRONMAN Europe races as the organizer expands its partner portfolio beyond traditional triathlon categories.
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ArticleOn puts co-founders in charge as Hoffmann exits
Co-founders Allemann and Coppetti take operational control at On as Hoffmann exits; Scott Maguire elevated to president and COO.
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News briefsProtest Sportswear names new Italy agency partner
The action sports brand shifts from distribution to an agency model to tighten control of Italian sales.
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ArticleAdidas launches first shoe for adaptive athletes
Developed over several years with GAMUT Management and adaptive athletes, including two Paralympians, the shoe launched globally on March 21.
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ArticleAnta extends its lead in 2025 with record revenue and a 23.8% margin
Thanks to a multi-brand strategy: China’s market leader increases revenue and strengthens its position in the sporting goods market.
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Article361 Degrees posts 11% revenue growth
Chinese sportswear brand 361° reports double-digit growth across revenue, profit and e-commerce for full-year 2025.
