All Sporting Goods Intelligence articles in Volume 37, Issue 13+14
View all stories from this issue.
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AnalysisQ4 2025 Scorecard: Revenue rises, earnings crater
Revenue climbed 8% across 47 companies in Q4 2025, but profits fell by more than a third, as impairments, strategic resets and structural consolidation all pulled in the same direction.
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AnalysisSports companies are discovering the pet market as a growth area
From a niche market to a multi-billion-dollar industry: How sports companies are already making good money in the $270 billion pet market.
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ArticleOrtovox appoints Vaude marketing veteran to lead D2C strategy
Alpine brand brings in 15-year Vaude veteran Manfred Meindl as Director Marketing & Digital D2C amid broader strategic repositioning.
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ArticleVuori names first Chief Product Officer
The California activewear brand fills a newly created product leadership role as it targets 25 new store openings and deeper international reach in 2026.
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ArticleAnta Q1: seasonal lift amid structural challenges
Anta’s portfolio posts a Q1 rebound, but analysts flag March deceleration and structural weakness in China’s mass-market sporting goods.
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News briefsSportsShoes.com enters nutrition with Puresport
The UK online running retailer says it is the first in its category to partner with Puresport, adding electrolytes, gels and creatine.
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News briefsPatagonia names EMEA marketing and impact chief
Patagonia has created an EMEA leadership role that formally unites brand marketing with the brand’s environmental and social impact work.
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News briefsR.A.D footwear partners with Rogue Invitational event
The training shoe brand secures a two-year headline sponsorship at the annual CrossFit and strongman competition held in Aberdeen, Scotland.
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ArticleChina social media turns on Lululemon over PFAS
A Texas investigation into forever chemicals has gone viral in China, sparking a backlash that could dent Lululemon’s most important growth market.
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News briefsAdidas gives Japan kit its own anthem
Adidas deploys anime and J-pop artist Ado to extend Japan’s World Cup kit beyond football into Gen-Z culture.
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ArticleNike backs lacrosse ahead of 100-year Olympic return
The sportswear giant becomes official apparel partner of both North American lacrosse leagues as the sport builds toward its Olympic debut in Los Angeles.
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News briefsS&P affirms Amer Sports BBB- after debt paydown
S&P Global Ratings keeps Amer Sports at investment grade after the Arc’teryx owner uses equity proceeds to retire senior secured debt.
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ArticlePeloton: “Let Yourself Go” with Hudson Williams
The latest “Let Yourself Go” chapter casts a rising star to pitch the Tread+ as a platform — and sell a feeling, more than a product.
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News briefsBackcountry builds brand incubator for outdoor startups
Utah specialty retailer moves into brand building, acquiring eco-label Coalatree as the first brand in its new Backcountry Garage.
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News briefs361 Degrees Q1: offline holds, digital leads
China’s 361 Degrees posts 10% offline growth in Q1 2026, with e-commerce retail sales advancing at mid-double-digit pace.
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News briefsPremier Padel makes UK debut in London
The elite padel circuit arrives in the UK for the first time, as Olympia hosts a P1-tier event amid surging British participation.
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ArticlePSG has a new reason to stay in Paris
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
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News briefsAdidas puts $512m media account up for review
The Herzogenaurach sportswear giant opens its first global media pitch since 2018, as annual marketing spend tops €3 billion.
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News briefsOn doubles down on next-gen NIL
The Swiss brand adds an Australian middle-distance prodigy and a US collegiate hurdles star to a growing pre-professional talent pipeline.
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News briefsAmazfit locks in exclusive Hyrox wearables role
Zepp Health’s Amazfit secures a three-year global deal with Hyrox, locking out wearable rivals from the fast-growing fitness racing series.
