As Hyrox racing scales globally, Amazfit’s three-year exclusive deal positions Zepp Health at the intersection of wearable tech and competitive fitness – a category drawing growing commercial interest from sporting goods brands.
Amazfit, the smart wearables brand owned by Zepp Health, has signed a three-year global partnership with fitness racing series Hyrox, securing exclusive status as the official supplier in the smart wearable category. The agreement upgrades a prior regional arrangement between the two companies, extending Amazfit’s role across Hyrox events and training programs worldwide.
From training data to race day: what the deal covers
Under the expanded arrangement, Zepp Health will supply a broadened range of products – including smartwatches, smart rings, smart cameras, smart glasses and smart bands – alongside app integrations tailored to the Hyrox experience. These include Hyrox-exclusive training modes and performance-data tools designed to accompany participants from preparation through competition to post-event recovery.
The partnership also reaches into the Hyrox 365 training network, connecting Amazfit’s technology with gyms, coaches and recreational athletes building toward Hyrox events.
Exclusive category rights in a fast-scaling format
Hyrox has established itself as one of the most commercially active competitive formats in functional fitness, drawing amateur and elite participants to standardized race-day challenges staged in indoor arenas. As the series has expanded across more than 60 cities globally, it has become an increasingly attractive platform for brand partners across sporting goods, apparel and wearable technology.
For Zepp Health, exclusive category rights mean no competing wearable brand can enter the Hyrox ecosystem for the duration of the three-year term – a meaningful lock-in at a moment when the series is still scaling. Access to the Hyrox 365 network adds a training-phase dimension to the partnership, extending Amazfit’s visibility beyond event days and into the longer consumer journey.
The structure of this deal also illustrates a broader pattern taking shape in competitive fitness: race-format series are increasingly offering category-exclusive agreements rather than simply stacking multi-brand sponsorship packages. That model gives partners stronger positioning and clearer return-on-investment metrics, while giving series organizers tighter control over ecosystem coherence.
