All Sporting Goods Intelligence articles in Volume 37, Issue 13+14 – Page 2
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News briefsWilson launches rival athleisure venture
lululemon’s largest individual shareholder is building a rival brand platform in Vancouver as LULU shares sit near five-year lows.
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News briefsPUMA names adidas veteran to head Sportstyle
The hire brings two decades of adidas Originals and Basketball expertise to one of sportswear’s most contested heritage categories.
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News briefsOn opens first store in Boston
On’s 15th US store opened five days ahead of today’s Boston Marathon, marking an accelerating push into premium direct-to-consumer retail.
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ArticleWhy Publicis is spending $500m on a sports agency
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
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ArticleBoston Marathon: a battle of words, not only of runners
A misread campaign at marathon’s most visible address exposed Nike’s vulnerabilities – and gave Asics an opportunistic opening.
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ArticleFrom extreme athlete to platform: Jonas Deichmann’s business model
How Jonas Deichmann turns adventures into a business model and translates reach into partnerships – an analysis.
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ArticleComo 1907 launches luxury fan apparel model
Seven clubs join Como 1907’s RHUDE-backed push to reposition fan merchandise as a scalable premium lifestyle category.
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ArticleLA media startup Allez! Sports targets brand deals
The Los Angeles startup targets brand collaborations two months after launch, drawing 56,000 YouTube subscribers and 400,000 documentary views.
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News briefsWilson launches Blade v10
It is the most significant revision of its flagship tennis racket since 2006.
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News briefsTrump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
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News briefsPadel hits all-time high in global search interest
Global search data confirm padel’s 2025 performance set a new baseline, with Indonesia, the UK and India emerging as rising markets.
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News briefsYue Yuen warns of 50–55% Q1 profit drop
Yue Yuen flags a 50–55% Q1 profit decline as reciprocal tariffs, rising wages and factory disruptions erode manufacturing margins.
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ArticleCultural athleisure: homage or exploitation?
When athleisure brands mine local cultures, the line between homage and exploitation blurs.
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ArticleGolden Goose opens biggest APAC store in Beijing
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
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News briefsMessi buys Spanish fifth-tier club UE Cornellà
The world’s most decorated footballer has taken ownership of a Catalan fifth-tier club with a history of producing top-tier talent.
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News briefsWFSGI elects first all-American co-chairs
The sporting goods industry’s global federation has chosen two US brands to lead it for the first time, convening in Boston for its 2026 annual gathering.
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News briefsSaucony surges 40% in Xtep’s Q1 update
Chinese sportswear group posts mid-single-digit core brand gains and 40%-plus Saucony sell-through growth in the first quarter of 2025.
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ArticleMoncler Group Q1 revenues up 12%
Both Moncler and Stone Island post double-digit gains, with Asia and Americas driving growth as EMEA softness persists.
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ArticleCapstone Partners: outdoor recreation M&A doubles in 2026
Transaction volume in the outdoor recreation sector has doubled year-to-date in 2026, even as broader consumer M&A contracted.
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ArticleReport: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
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