All Sporting Goods Intelligence articles in Volume 37, Issue 13+14 – Page 3
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
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News briefsYKK wins Red Dot for 3D Composite Puller
The Japanese fastening giant partnered with Variloom to develop a customizable, bio-based zipper puller that sidesteps traditional molding entirely.
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News briefsLuhta extends Finnish Olympic deal to 2030
Finland’s outdoor apparel brand renews Olympic partnership to 2030, using the LA and French Alps Games to grow in two priority markets.
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News briefsShimano Q1: five takeaways
A 36% operating profit drop despite a top-line beat — and fishing tackle is now carrying more of the load.
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News briefsPadel joins Asian Indoor Games 2026 as medal sport
The OCA adds padel to the Riyadh 2026 program, giving the sport back-to-back inclusions at major Asian multi-sport events in the same calendar year.
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ArticleTPG acquires US college sports commercialization giant
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
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News briefsWorld Marathon Championships set for 2030
Athens is the preferred host for a new standalone World Marathon Championships launching in 2030, as World Athletics restructures its elite road racing calendar.
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News briefsRoxy moves into fragrance and body care
ABG’s Roxy launches lip balms, body mists and candles through a female-founded fragrance partner – with a holiday collection already planned for autumn.
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ArticleAthletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
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News briefsTonal ties Star Wars film to fitness push
The AI-powered home gym partners with Lucasfilm for exclusive member workouts tied to The Mandalorian and Grogu, which opens May 22.
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Article1,400 Nike jobs cut. Management calls it progress.
The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.
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ArticleHow ABG is rebuilding Reebok, one sport at a time
Hockey, basketball and Greater China – three moves in three weeks show that Reebok’s reclamation under ABG is no longer a story about potential.
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News briefsadidas athletes make history at London Marathon
Sawe and Kejelcha go sub-2 for the first time in race history; Assefa takes the women-only world record – all in the new Adizero Adios Pro Evo 3.
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ArticleSalomon enters repair services with United Repair Centre
The trail brand is making factory-quality repair available to European consumers, starting in France.
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News briefsMyprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
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News briefsTriathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
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ArticleNIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
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OpinionISO 25808: Establishing global standards for the padel industry
The padel industry is building its first global technical standard. Here’s what ISO 25808 means for investors, operators and court builders.
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ArticleHow K-pop is selling F1 merch, and why it matters
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
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News briefsGolf tour goes orbital with Amazon satellite deal
The DP World Tour will run on Amazon’s LEO satellite network at 42 tournaments — a claimed first for professional sport.
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