All Sporting Goods Intelligence articles in Volume 37, Issue 15+16 – Page 5
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News briefsCrossFit is Reebok’s live training stage
Equipping athletes and all event staff at one of Europe’s top CrossFit qualifiers, Reebok uses French Throwdown as a product credibility mechanism, not a logo play.
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ArticleTechnogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
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ArticleHEAD named official ball of amateur padel circuit
Austrian manufacturer HEAD has secured its first official ball deal with the world’s largest amateur padel circuit, with a global rollout already in the works.
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News briefsH&M and Lotto launch football-inspired menswear
The range launches May 21 in select stores and on hm.com, drawing on Lotto’s design archive with football-themed pieces.
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News briefsReebok kit partner for Ultimate Sevens rugby series
The US brand becomes the first company to join Ultimate Sevens’ founding commercial program, ahead of the competition’s September launch in Europe.
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ArticleVuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
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ArticleBRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
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ArticleMontirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 15+16
Why On’s Q1 is more than just a strong quarter | What VF Corp’s Reinvent fixed, and what it didn’t | FY2026 revenue up: JD Sports shifts focus to efficiency over expansion | Mike Ashley confirms to FT his team filmed the Cowgill footage | Under Armour plunges 19% as outlook disappoints | Mizuno reports record-high sales and profits for FY2025 | Columbia flat in Q1 as tariffs and US weakness weigh on margins | Asics posts record Q1 earnings. Shares fall on flat guidance | Puma Q1 shows stability as management keeps cautious full-year outlook | Yue Yuen Q1 profit drops by more than half as bottlenecks and tariffs erode margins | Gildan posts record Q1 revenue as HanesBrands integration advances | Technogym grows Q1 revenues 10% to €237m across all regions | Brooks posts 23% Q1 growth as EMEA surges and China triples | A $225 million bet on the everything-pickleball company
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ArticleAdidas unveils Mexico’s World Cup third kit
The new jersey marks Mexico’s historic third turn as World Cup host — paired with a craft collaboration with social enterprise Someone Somewhere.
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ArticleNorth Face powers VF Corp’s first growth in three years
The apparel group posted its first annual revenue increase since FY2023, led by The North Face – while Napapijri resets and Altra surges.
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ArticleThe jacket and the mountain: what Arc’teryx’s Shanghai Museum is really selling
How a permanent brand infrastructure becomes the most durable response to a communication crisis, and what European outdoor brands should take from it.
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ArticleDEICHMANN plays the World Cup card
Europe’s largest footwear retailer uses the World Cup window to signal a shift toward sports-lifestyle – with creator-driven traffic as the conversion mechanism.
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News briefsPadel earns medal status at South American Games
FIP adds South America to a continental multi-sport calendar that now spans four continents and six events by 2027.
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