All Sporting Goods Intelligence articles in Volume 37, Issue 15+16 – Page 2
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ArticleKylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
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ArticleWorldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
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News briefsDerbystar named official ball of Futsal-Bundesliga
The DFB and Derbystar have unveiled Germany’s first standardized Futsal-Bundesliga match ball, mandatory from the 2026-27 season.
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ArticleLacoste launches identity refresh and brand campaign
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
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News briefsRiminiWellness turns 20 with longevity at the centre
RiminiWellness returns to Rimini on May 28–31 with an expanded startup showcase and longevity programming.
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News briefsLamborghini and Babolat bring five new looks to padel
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
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ArticleIntersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
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ArticleMoncler tops Dow Jones apparel sustainability index
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
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ArticleSalomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
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News briefsUnder Armour anchors sustainability in sourcing
Under Armour gains verified farm-level environmental data through the U.S. Cotton Trust Protocol, starting with its Freedom collection.
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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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ArticleThe training ground is the new sponsorship frontier
Social content has made training wear a 365-day asset. For sporting goods brands, the exposure logic no longer needs explaining.
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ArticleOura lands its third major US sports body in six months
The USTA’s first wearable deal covers US Open players, grassroots programs and the federation’s 2027 Player Performance Center.
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ArticleFootball fashion heats up ahead of World Cup 2026
From adidas x Miaou to Nike’s 7-label Cryo Shot programme, the 2026 World Cup is driving a major off-pitch fashion moment.
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News briefsNike’s turnaround faces rising investor scrutiny
New data show Nike lost 3 points of global footwear share in 2025 – a third straight decline – as bearish bets on the stock hit a multi-year high.
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ArticleEU textile recycling still below 1%: the industry response
The 2030 Circularity Blueprint sets a target of 2.7 million tonnes of textile-to-textile recycling capacity in Europe by 2035.
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News briefsSkechers signs league-wide WNBA deal
The footwear brand extends its women’s basketball presence in the US from individual player signings to a multiyear league-wide deal.
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ArticleAdidas takes football back to ’90s New York
Adidas’ World Cup film supports a tournament the brand projects at around €250 million in product revenue.
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C-Suite InterviewThe retail edge data can't buy; a CEO's view
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
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ArticleFY2026 revenue up: JD Sports shifts focus to efficiency over expansion
The British retailer reported higher sales and stronger cash flow despite continued weakness in sneakers.
