All Sporting Goods Intelligence articles in Volume 37, Issue 15+16 – Page 4
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News briefsUnder Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
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ArticleMike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
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ArticleUnder Armour plunges 19% as outlook disappoints
Q4 revenue of $1.2 billion beat consensus but fiscal 2027 guidance disappointed analysts.
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ArticlePickleball goes vertical, again
Six businesses, one holding structure, one CEO — and Apollo Sports Capital writing the cheque.
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ArticleArda Saatçi’s: how to miss a goal and set a record
When Arda Saatçi missed his target, his sponsors Red Bull and Brooks Running didn’t flinch. 59 million viewers later, it’s clear why.
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ArticleWhy On's Q1 is more than just a strong quarter
On grows Q1 sales 26 percent as it builds toward scalable premium brand status — beyond its running roots.
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ArticleUnder Armour goes after China with flag football
Jefferson’s tour is the visible layer. The real play is owning a nascent Olympic sport before rivals can – on a fraction of their marketing budgets.
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ArticleMizuno reports record-high sales and profits for FY2025
The Japanese sporting goods manufacturer ended its 120th anniversary year with records across net sales, operating profit and net income.
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News briefsGoPro tests whether its IP is worth more in defense
The action camera company entered defense consulting in April. Within weeks, its board was fielding acquisition bids.
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News briefsFormer Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
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ArticleASICS: record quarter, falling shares
Japan’s top sportswear maker posts its best-ever Q1, then watches its stock drop 6% as investors punish unchanged guidance.
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ArticleNew global campaign: Asics claims beauty with sweat
No filter, no routine. Asics says 15 minutes of movement delivers the glow the skincare industry has been selling for decades
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News briefsColumbia fakes an action movie to sell a shoe
A decoy trailer, fake billboards, and 100 inflatable crocodiles – all in service of a spring footwear launch
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News briefsThe polo brand quietly worth $2.7 billion
U.S. Polo Assn. hits a record in worldwide retail sales and eyes $4 billion long term
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ArticleYue Yuen profit falls on factory squeeze
The world’s largest footwear contract manufacturer saw earnings halve in Q1 as a rare calendar crunch and tariff-sharing costs compressed factory margins to their weakest in years.
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News briefsFanatics wins exclusive FIFA collectibles license
Fanatics takes exclusive FIFA collectibles rights — ending Panini’s World Cup sticker run that began in 1970.
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ArticleGenius Sports buys a media network worth a billion
Genius Sports completes its acquisition of digital sports and gaming media network Legend, valued at up to $1.2 billion including earnout.
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ArticleCanada Goose posts 18% Q4 revenue surge
Broad-based growth across all regions and channels, but gross margin pressure and a $8.4m store impairment cast a shadow on profitability.
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ArticlePrivate capital in collegiate sports, or the university as distressed asset
RedBird, Otro Capital and TPG are pursuing three structurally distinct entry points into US collegiate athletics.
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ArticleSaucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
