All Sporting Goods Intelligence articles in Volume 37 Issue 19+20
View all stories from this issue.
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ArticleRugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
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ArticleEurope’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
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ArticleDressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
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News briefsWorld Cup kit in 20 minutes: Sports Direct partners with Zapp
Zapp says 78% of football orders arrive within 90 minutes of kick-off, outside store hours. Sports Direct wants that demand.
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News briefsEllesse casts British actor to play the Italian
Andrew Garfield’s turn as an “honorary Italian” anchors a three-chapter campaign rolling out through the summer.
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News briefsAgassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
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ArticleShoptalk Europe 2026 wrap-up: AI and agentic commerce
The Barcelona event drew 4,500 leaders. Key takeaways on AI adoption, consumer trust and discovery-led commerce.
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ArticleMacron adds a sound to go with its identity
The high-end teamwear specialist now has an audio identity to match its product quality
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ArticleReal Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
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News briefsTIME100 Sports marks shift to an influence economy
Athletes, owners and podcasters share equal billing in the magazine’s first ranking of who actually runs global sport.
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ArticleLululemon launches video podcast series in China
The brand’s first video podcast lands on Bilibili, not YouTube. The market choice says more than the format.
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OpinionWhen brands stop sponsoring sport and start building it
The Satisfy x adidas Circle Pit wasn’t just a product launch. It was an argument that brands, not federations, now set the rules for how sport grows.
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ArticleFrasers Group launches full Accent Group takeover
Frasers Group offers A$316m for full control of Australian footwear retailer Accent Group, days after its Hugo Boss takeover bid.
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ArticleThe challenger brand that dressed the World Cup’s best story
Behind Bosnia and Herzegovina’s blue shirt is a brand most of the world cannot name. It is also the fourth-biggest kit supplier at this World Cup: meet Kelme.
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ArticleFairfax Financial buys 1.2m Under Armour shares
Fairfax’s sub-$5 accumulation is a bounded-downside bet on a turnaround still missing domestic execution targets.
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ArticleIndia’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
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ArticleAfter LIV Golf: what Saudi’s retreat means for sport
A decade of billion-dollar bets on sport is being unwound, and the industry that relied on them is only starting to notice.
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ArticleOne in five Hervis stores to close in 2026
Austria’s Hervis is closing 17 stores and has sold all 43 international locations — six months after new owners took over.
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News briefsLVMH-backed Champ fund backs Rhoback in $50m debut deal
The new athlete-equity fund backed by LVMH deploys nearly $50m into US activewear brand Rhoback: its first investment.
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News briefsPerfect Moment delisted from NYSE American
Perfect Moment will trade on the OTCQB from June 15 after failing to regain stockholders’ equity compliance with NYSE American.
