All Sporting Goods Intelligence articles in Volume 37 Issue 19+20 – Page 5
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ArticleOdlo turns 80 with anniversary campaign
Odlo launches Eighty Years Strong, tracing its 1946 founding, the 1972 Olympic base layer and the 1987 three-layer system.
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ArticleStockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
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ArticleNike sails into adidas territory
A cargo boat, a pixelated kit and Jamal Musiala: Nike’s World Cup teaser for Germany’s 2027 switch
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News briefsThe impossible expedition that won Cannes
Columbia Sportswear promised its entire company to anyone who could prove the earth is flat. Nobody did. Cannes noticed.
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ArticleHarry Kane, top scorer and entrepreneur
The £20m Seat Unique raise is the latest move in Kane’s quietly expanding equity portfolio.
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News briefsHSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
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News briefsNew Balance and Miu Miu launch Wimbledon collection
Tennis has always been fashion. The sport’s most watched tournament now has its most pointed collab yet.
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ArticleTF rebrands as World Tennis from January 2026
Seven bodies, fragmented rights, $3.5bn Gaudenzi says could double. World Tennis inherits the ITF’s governance problem unchanged.
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News briefsThe ring that doesn’t need to sell itself
Ōura’s World Cup campaign with Kane and Rice is built around a question, not an answer: “Are you ready?”
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 19+20
PUMA’s HYROX bet starts paying dividends. China is next | Still retreating from basketball, Under Armour loses WNBA footwear status | Macron debuts sound logo for its brand identity | Meet the challenger: Joma, the brand that never chased fashion | Kelme: meet the challenger brand on Bosnia and Herzegovina’s World Cup shirt | After LIV Golf: what Saudi Arabia’s retreat means for sports and sporting goods | UK Advertising Standards Authority bans adidas ads over recycled claims | France anti-fast-fashion law 2026: Decathlon exempt, Shein fined | Salomon’s 2025 Impact Report: when growth outpaces sustainability | One Goal. Move the World: WFSGI turns World Cup into a youth participation policy drive | Peter Whitcomb, Tersus Solutions: recommerce works on economics, not mandates | Accent Group board rejects Frasers’ takeover offer | Nike picks a Pfizer veteran to run its finances | Decathlon Seed extends ownership model to 100,000-plus workforce | AI makes expertise free. What does the sporting goods industry sell now? | From sponsorship to demand engine: How adidas and Decathlon are activating events differently
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ArticleMisto Holdings 2025 sustainability report
With no owned factories, Misto Holdings’ biggest ESG lever is supplier behavior, quantified in full for the first time.
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ArticleOn’s robot-built shoe goes faster, lighter
The Cloudboom Strike 2 cuts midsole weight by 15% and adds new geometry. Six athletes have already run personal bests.
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News briefsXtep opens first Saucony flagship store in Hong Kong
HK sales per sq ft already outpace the mainland as Xtep’s premium running brand opens at K11 Art Mall
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News briefsPerfect Moment’s FY2026 margin turnaround
A fourth straight quarter of margin gains narrows Perfect Moment’s losses as it eyes fiscal 2027.
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ArticleMexican brand Atlética relaunches for 2026
Kit supplier for Mexico’s 2002 World Cup and 2012 Olympic squad, Atlética targets a full comeback under new CEO Miguel Montes.
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SponsoredThe industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
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News briefsUnder Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
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ArticleWorldly record year: Compliance drives growth
58 new brand logos, two acquisitions, Gartner mention: legal and sourcing teams are now the ones buying, Worldly says.
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