All Sporting Goods Intelligence articles in Volume 37 Issue 19+20 – Page 4
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News briefsDecathlon turns Herblay store into a sports playground
The retailer has added 2,000 sqm. to its Herblay store and turned the space into hands-on sport zones for families.
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ArticleAccent Group rejects Frasers’ takeover bid
Accent Group’s board unanimously rejects Frasers’ offer of A$0.65 per share, calling it materially inadequate.
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ArticleAsics turns to fashion designers to scale SportStyle
Juntae Kim and Asics reveal the Gel-Kinetic FR, a modular sneaker with detachable flower hardware, releasing fall/winter 2026.
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ArticleUK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
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News briefsOn earns Gold Lion at Cannes 2026 for Shape of Dreams
On wins Gold and two Silver Lions at Cannes 2026 for Shape of Dreams, Spike Jonze’s Film Craft campaign with Zendaya.
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ArticleThe shirt sewn overnight that became history
Le Coq Sportif and the Maradona estate launch a capsule on the 40th anniversary of the most famous shirt in football.
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ArticleVuori targets 20 China stores by 2027
The athleisure challenger brand plans to more than double its China footprint and build a dedicated local team, says president Kechter.
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News briefsQuiksilver rides the reggae wave with Bob Marley collection
Surf brand Quiksilver launches a limited collection honoring Bob Marley’s Jamaican roots and musical legacy.
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ArticleHow Salomon outsources trend intelligence in China
Road to the Future is Salomon’s annual mechanism for crowd-sourced design input and community acquisition in Shanghai.
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ArticleKalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
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ArticleQ3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
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ArticleThe HYROX premium is paying off for PUMA
From Stockholm podiums to Shanghai training hubs, PUMA’s HYROX strategy is compounding — Anta’s China network now in play.
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ArticleWFSGI turns the World Cup into a youth participation drive
Ten brands, two panels, five principles, and one question rarely posed: what do sporting events actually leave behind for young people?
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News briefsAcushnet plants a European flag in France
Acushnet inaugurates its Montataire complex, bringing Titleist and FootJoy under one European roof for the first time.
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ArticleWhen legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
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ArticlePGA Tour announces two-series structure from 2028
Championship and Challenger Series start in 2028 with $20 million and $4 million purse floors and annual promotion and relegation.
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ArticleGareth Bale named partner in PE sports investment platform
Bale joins Juggernaut Capital’s new sports vehicle targeting control stakes in clubs, leagues, women’s sports and youth platforms.
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ArticleUnder Armour loses WNBA footwear supplier status
Under Armour loses WNBA authorized supplier status for 2026, leaving players to tape over logos or compete in unbranded shoes.
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ArticleBYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
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News briefsRonaldo’s daily habits, now a company benefit
Wellhub and Erakulis activate their partnership with a badge-based habit program for corporate employees
