All Sporting Goods Intelligence articles in Volume 37 Issue 19+20 – Page 2
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ArticleLululemon backs a renewable energy fund for China
Lululemon commits capital to wind and solar in China, targeting full renewable coverage across its supplier network by 2030.
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News briefsL Catterton in exclusive talks to buy HYROX stake
The LVMH-backed PE firm is close to a deal with Infront Sports & Media, owner of the indoor fitness series.
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News briefsSport 2000 turns 60. Expertise as competitive strategy
Six decades on, Sport 2000 sharpens its case for specialist sports retail with new formats and a clearer brand identity.
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ArticleTersus CEO Whitcomb: resale runs on economics, not mandates
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
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ArticleWorld Cup 2026 breaks broadcast records in its first week
The 2026 World Cup is reaching consumers at scale not seen since 2018. Five markets, five days, one clear signal for brands.
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ArticleSalomon’s growth paradox: bigger and greener?
In its 2025 Impact Report, Salomon discloses a 31% revenue surge and a 16% carbon increase in the same year. Its own targets say that’s not good enough.
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ArticleMeet the Challenger: Joma
Joma has crossed €200 million while refusing to enter lifestyle - a constraint it calls a competitive asset.
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News briefsDecathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
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News briefsColumbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
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ArticleLululemon apologizes for drum error at China event
The athleisure brand used a Japanese taiko drum at a Chinese cultural event, drawing more than 50 million views on Weibo before the apology came.
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WebinarWatch now: How adidas and Decathlon Are Activating Events Differently
On 13 July, SGI Europe and WFSGI hosted the 2. session of their Coffee Break Webinar Series, focusing on sports events as demand engines.
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News briefsGildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
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News briefsDick’s to host 100 Lids shop-in-shops by late summer
Dick’s Sporting Goods is installing dedicated Lids licensed headwear shops in more than 100 of its US stores.
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News briefsadidas runs out of letter 'V' for Germany World Cup kits
High demand for Havertz, Undav and Pavlovic shirts halted online orders. Kits priced at €170 were back in stock within hours.
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ArticleThe World Cup is open, and so is the revenue engine
Kane’s two goals in Skechers boots, Messi’s hat trick and triple-digit apparel sales: the commercial case is answering its skeptics.
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ArticleUA to move Portland office to Baltimore, New York
The brand is closing its Portland office: the one it opened to tap Nike’s backyard for footwear talent.
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ArticleNike to enter padel?
Nike contacted Spanish padel brand Nox seeking world No. 1 Tapia, whose contract runs to 2028, per Nox founder Ballvé.
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News briefsOner Active swaps community fans for a celebrity face
Built on micro-influencers and fans, Oner Active now has its first celebrity ambassador and its first out-of-home campaign.
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ArticleFabletics opens largest European store at Berlin’s KaDeWe
The 160 sq m Berlin flagship is part of a 40-store plan for 2026, split between the US and international markets.
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News briefsAdidas opens fourth Paris store at Forum des Halles
The German sportswear brand continues to upgrade its retail presence in Europe with a compact, experience-led store in one of Paris’ busiest shopping districts.
