All Sporting Goods Intelligence articles in Volume 37 Issue 19+20 – Page 3
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News briefsHummel partners with spized for custom teamwear
Hummel appoints spized as official custom kit partner. 12 products for football and handball via 3D configurator from June 2026.
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News briefsNike board member John Rogers moves to advisory role
John Rogers Jr. will not stand for re-election at the September 2026 annual meeting after eight years on Nike’s board.
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ArticleCanada’s World Cup moment, and the ads that called it
Jonathan David’s hat trick against Qatar. A 6-0 win. And five brand campaigns that spent months building toward exactly this.
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ArticleWhen knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
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ArticleISPO routes trade fair revenue into independent grants
ISPO’s independent grant body is distributing €1 million to sport and outdoor non-profits. Deadline: June 30, 2026.
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News briefsadidas launches CLIMACOOL+ fabric for tennis
CLIMACOOL+ uses raised structures to lift fabric off the body: a structural, not chemical, answer to heat and sweat.
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ArticleSuperfeet expands into workwear, DTC with new products
How the legacy insole brand is deploying five decades of podiatric data to reach new categories, channels, and a younger market.
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News briefsIOC China initiative targets 100 million by 2028
Only 37.2% of Chinese people are regularly active. The IOC extends a WHO-backed model from five countries into China.
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News briefsVenum takes its fight gloves off-road
UFC’s apparel partner since 2021 is launching motocross gear in September 2026: this will be its second two-wheeler venture.
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ArticleFootball in pink
Nike, adidas, PUMA, New Balance and Skechers all launched pink tournament packs for 2026. Here is why.
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ArticleEl Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
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ArticleThe boot adidas built for this moment
Messi broke the all-time World Cup scoring record. adidas had the campaign, the boot and the story ready.
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ArticleThe sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
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News briefsKings League cuts 30% of Barcelona staff
Six months without matches, 41 jobs cut: Piqué’s creator-football venture hits reset.
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News briefsPolyester recycler Reju joins Recycling Europe Textiles
Frankfurt-based regeneration company Reju has joined Recycling Europe Textiles as the body’s newest member.
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OpinionFrance’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
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ArticleSprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
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News briefsDecathlon to open 2,000-sqm flagship at KL’s 118 Mall
The store will occupy level 2 of the mall inside the Merdeka 118 Precinct, with an opening scheduled for August 2026.
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News briefsNike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
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News briefsWorldly named in Gartner sustainable procurement guide
Supply chain platform Worldly enters the Gartner market guide as EU rules push brands toward facility-level data.
