All Sporting Goods Intelligence articles in Volume 37 Issue 23+24 – Page 3
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ArticleChina’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
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ArticleAltra's double-digit growth can't save VF Corp's Q1
Revenue reached $1.67 billion, flat year over year, and so the loss stood out more – VF Corp still raised full-year guidance to 2 percent or better growth.
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News briefsadidas names Birgit Kretschmer as next CFO
Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.
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News briefsIntl Padel Cluster to exhibit at Padelness e Sport 2026
IPC secures its own stand at Padelness e Sport 2026 as it eyes Italy’s booming market
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ArticlePaul Allen estate agrees to $9.612 billion Seahawks sale
The buyer group is led by Vinod Khosla, who must first sell his minority stake in the San Francisco 49ers.
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ArticleRight to repair is law, but what’s a fair price?
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
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ArticleWhy Adidas shares fell despite record sales, higher guidance
Adidas posted record Q2 revenue and raised full-year guidance, yet shares fell as much as 17 percent. Here’s why.
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ArticleGildan beats on profit as Champion, ALLPRO grow
Wholesale sales dipped, but Champion and ring-spun fleece grew double digits as tariffs turned into a refund windfall.
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ArticleMLB, NHL sign prediction market deals amid legal fight
Polymarket and Kalshi have signed deals with MLB, the NHL and other leagues, each voidable if courts rule the contracts illegal.
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ArticleFootwear, not tariffs, is Columbia’s big Q2 story
Footwear grew fastest of any category in Q2: proof, Columbia says, its brand overhaul is reaching younger consumers.
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Articleadidas CEO apologizes for World Cup pink boot pileup
Bjorn Gulden calls the fluorescent pink boot takeover an accident nobody wanted.
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ArticleOn expands retail in California and Brazil
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
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News briefsCanada Goose wholesale swings to profit
A wholesale rebound just did something Canada Goose hasn’t managed in two years: turn a profit in the quarter.
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ArticlePuma posts smaller loss as turnaround strategy takes shape
Inventory is down 15.3 percent and free cash flow more than tripled, but PUMA does not expect a full recovery before 2027.
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ArticleOnalabs raises more than €9.3m to scale continuous health monitoring
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
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News briefsMismatched sneakers are back and ready-mismatched
In 2017, wearing mismatched sneakers meant buying two pairs. In 2026, Jordan Brand built the mismatch directly into a drop — one shoe, two colorways.
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News briefsNew Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
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ArticleEU imposes up to 67.6% tariffs on Chinese nylon yarn
Duties of 60–67.6% now hit Chinese nylon yarn, protecting 2,000 EU jobs but raising costs for textile makers.
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News briefsTrail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
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News briefsMacron H1: the result of 22 years of saying no
€8 million in 2004. €244.6 million in 2025. No acquisitions in 22 years. No national team kit at the 2026 World Cup.
