All Sporting Goods Intelligence articles in Volume 37 Issue 23+24 – Page 7
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News briefsASICS chases New York energy with new tennis shoe
The GEL-Challenger 15 extends the Stability logic from ASICS’ Playing Styles system to a lower price point, and to a second use this year.
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News briefsAgassi’s venture launches global padel, pickleball network
Steffi Graf will lead the Germany rollout and Darren Cahill the Australia rollout, ASE’s first two markets.
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ArticleAerospace-grade carbon fiber debuts in Xtep racing shoe
The fiber once reserved for deep-space and medical uses now sits under a runner’s forefoot in Xtep’s new racers
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News briefsOn, FKA twigs and the art of recovery
Recovery, folded into training, is On’s new engine beyond running.
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News briefsHYROX strikes global retail deal with Amazon
Amazon-powered storefronts go live in six markets as the fitness racing series expands retail.
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ArticleFoot Locker drag forces DICK’S to reset FY guidance
Shares fell after the retailer’s newest banner posted a 3.6 percent comparable sales decline.
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ArticleUnder Armour trades athletes for culture icons
Under Armour is testing whether cultural collaborators can outlast athlete endorsers in its turnaround.
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ArticleSaucony powers Xtep’s growth as core brand slows
Saucony and Merrell are growing faster than the flagship Xtep brand, a shift now central to the group’s H1 2026 results.
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ArticleH1 2026: ANTA brand stalls as portfolio brands take over
ANTA Sports delivered record first-half revenue and profit, but growth increasingly came from elsewhere.
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News briefsPSG launches We Ride Paris cycling + fitness initiative
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.
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ArticleFour days to kill a $20bn plan, and sap FIFA’s leader
A failed bid to sell equity in FIFA’s commercial rights has triggered a leadership crisis at the organization.
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ArticleAltra splits its carbon plate to make shoe faster
The cut sits under the big toe. The Vanish Carbon 3 is Altra’s fix for a stiffness problem that every other super-shoe brand seems to have ignored.
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News briefsadidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
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News briefsHOKA names Antoine Berthoud EMEA marketing director
Antoine Berthoud joined HOKA as a freelancer in 2013. He now runs the brand’s events and activations across EMEA.
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ArticleInside ANNI: How ANWR Group built AI to serve its retailers
Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.
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News briefsSkechers says it is now no. 2 US footwear brand
A fast-growing sport roster and rising consumer favor are converging behind Skechers’ new US market-position claim.
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ArticleCastore at 10: From challenger to the global stage
Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.
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ArticleFederer’s Hall of Fame week is also an On brand moment
A tribute night, an On limited edition sneaker and a Basel film show why Federer remains tennis’ clearest role model.
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News briefsKappa signs long-term Superdry co-branding deal
Italian sportswear brand Kappa signs a long-term co-branding deal with Superdry, covering apparel and footwear from SS27.
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ArticleAlo and Co: China’s activewear race just got crowded
Alo Yoga’s Tmall debut joins a wave of premium brands accelerating China entry.
