All Sporting Goods Intelligence articles in Volume 37 Issue 23+24 – Page 4
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News briefsThe offline campaign running on Instagram and TikTok
Fila and Deichmann use the “offline-as-luxury” narrative to resonate with Gen Z in new social media campaign featuring Kayla Shyx
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News briefsNike bets sportswear recovery on a hoodie
Nike is wagering that a simplified fleece collection can help revive a sportswear business under pressure.
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News briefsJohn Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
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News briefsNikeSKIMS’ new drop draws consumer backlash
NikeSKIMS was built to close the women’s performance apparel gap. Consumer reaction to the new drop says otherwise.
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News briefsFrasers opens combined retail and fitness format in Dublin
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
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News briefsTechnogym H1 2026: €493 million, up 7.4 percent
Retail grew 28.4 percent in H1 2026 – the strongest channel – as Technogym posted €493 million in revenues, up 7.4 percent.
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ArticleHow SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
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News briefsUnder Armour’s off-season resort isn’t relaxing
Rest Less follows footballers and creators who cannot switch off inside a fictional hotel built for Under Armour’s FW26 range.
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News briefsadidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
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ArticlePrediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
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ArticleLi Ning China retail sell-through falls in Q2 2026
Wholesale led the decline, e-commerce grew, and store count fell to 6,063 as of June 30.
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ArticleUnder Armour faces tougher competition as outlook is cut
Revenue down 3 percent, improved margins, lowered outlook: Demand remains the biggest challenge in the turnaround.
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ArticleMizuno starts year with record quarter on five growth pillars
Strong demand across Golf, Running, Football, Sportstyle and Work Business lifted first-quarter sales and profit to record levels.
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News briefsZalando delivers strong profit increases in Q2 2026
Zalando delivered a strong second quarter, with GMV climbing 20.7 percent to €4.9 billion and active customers hitting a record 62.5 million, as the About You integration and accelerating AI deployment underpin both top-line momentum and margin expansion across B2C and B2B.
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ArticleEmirates and Arsenal extend shirt deal to 2033
Arsenal and Emirates have extended their long-running shirt sponsorship partnership through 2033, in a deal estimated to be worth up to £70 million per season — a significant uplift on the previous arrangement.
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ArticleInov8 ends four years of DTC in France
Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.
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News briefsMossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027.
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ArticleWhy On keeps outpacing the sportswear industry
On is growing profitably against the industry trend. DTC, innovation and price discipline are making the premium brand stronger and stronger.
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ArticleAcushnet lifts full-year guidance, tariff refunds boosting Q2
Acushnet Holdings reported Q2 net sales of $820 million, up 13.8 percent year-on-year, with a $38 million tariff refund and strong Titleist equipment sales driving a 65 percent jump in net income and a raised full-year outlook.
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ArticleCompagnie des Alpes buys into PadelCity in €12m Series A round
French leisure giant Compagnie des Alpes has taken an initial 33.9 percent stake in Munich-based padel operator PadelCity for €20 million, valuing the business at more than €65 million and laying the groundwork for a potential full takeover by 2030.
